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Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

We are at a turning point for social music

Mark Mulligan

4 Aug 2020

Music

Snap

Snapchat

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following...

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Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

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AVOD

bbc news

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players...

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Luminary Media Bets Big on Ad-Free Podcasts

Georgia Meyer

24 Apr 2019

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ad-free

Apple podcasts

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content...

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

Ad Supported

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions...

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Mark Mulligan

3 Jan 2019

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ad supported arpu

ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while...

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Article 13 – Laws of Unintended Consequences

Mark Mulligan

14 Sep 2018

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article 13

Deezer

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate...

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Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

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ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

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dubsmash

Facebook

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:...

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Is YouTube Serious About Music Subscriptions This Time Round?

Mark Mulligan

17 May 2018

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Freemium

Spotify

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription...

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The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Mark Mulligan

28 Feb 2018

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Spotify

Spotify dpo

Spotify just filed its F1 for its DPO. The most anticipated business event in the recorded music industry since, well…as long as most can remember, is one big step closer. The filing is a treasure trove...

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The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

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free Streaming

Music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

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Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

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AMMA

Australia

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On...

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Consumer Spending On Digital Music Fell In 2014 [Yes You Read That Right]

Mark Mulligan

17 Nov 2015

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B2b

b2c

Spending money on recorded music has become a lifestyle choice, an honesty box for the conscientious consumer. No one really needs to pay for music anymore. That much is familiar to most, but what is new...

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