Blog: Business Strategy - Page 20

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

Cover image for The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

Tim Mulligan

1 Jun 2022

Business Strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through its most challenging period in its history as it approaches its centenary this coming October.

min read

Snap is the latest victim of the attention recession

Cover image for Snap is the latest victim of the attention recession

Richard Broadhurst

30 May 2022

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent by founder Evan Spiegel, shares of the California-based company lost 41% in the space of a single trading session.

min read

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession: How inflation and the pandemic are reshaping entertainment

Mark Mulligan

25 May 2022

attention recession

Attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its own, it has been compounded by the perfect storm of headwinds: the cost of living crisis, rising interest rates, energy and global grain supply constraints, and the Russo-Ukrainian war.

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Why the attention and macro economy lights are flashing for subscription video

Cover image for Why the attention and macro economy lights are flashing for subscription video

Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty.

min read

Creators will unlock audio for Gen Z listeners

Cover image for Creators will unlock audio for Gen Z listeners

Annie Langston

19 May 2022

When thinking of Gen Z entertainment, the format that comes to mind is creator platforms, primarily TikTok, which continues to dominate younger audiences while audio consumption is still in early stages for this audience.

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Instagram is trying TikTok features on for size – but does the shoe fit?

Cover image for Instagram is trying TikTok features on for size – but does the shoe fit?

Ashleigh Millar

19 May 2022

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is following Meta’s revelation during its Q1 2022 earnings call earlier this month that its TikTok-inspired short-form video vertical, Reels, accounts for 20% of users’ overall time spent on Instagram.

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Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Cover image for Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Hanna Kahlert

18 May 2022

Media and Marketing

Business Strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk has put the purchase on hold, pending further clarification on how many bots the platform has.

min read

Why increased competition and the cost-of-living crisis add up to a new Netflix

Cover image for Why increased competition and the cost-of-living crisis add up to a new Netflix

Tim Mulligan

17 May 2022

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an SVOD service with an entry-level ad-supported subscription tier.

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What happened with EA and FIFA and why both are probably going to be fine

Cover image for What happened with EA and FIFA and why both are probably going to be fine

Karol Severin

12 May 2022

As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on the games opportunity more effectively (at least, so it believes).

min read

MIDiA Research launches audio vertical

Cover image for MIDiA Research launches audio vertical

Annie Langston

10 May 2022

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along with social media platforms experimenting in live audio, there is a new focus on not only offering audio content but catering to audio creators.

min read

Welcome to the great streaming reset

Cover image for Welcome to the great streaming reset

Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves into the consolidation era of 2022.

min read

Acast shifts focus to centralised audio distribution

Cover image for Acast shifts focus to centralised audio distribution

Annie Langston

6 May 2022

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows it to better foster the open podcast ecosystem.

min read

Music industry earnings 2021: Riding the wave

Cover image for Music industry earnings 2021: Riding the wave

Mark Mulligan

6 May 2022

Streaming Music

Universal music’s Q1 2022 earnings showed continued growth but a noticeable slowdown in streaming growth, with streaming revenues up 12% year-on-year (YoY) in USD term compared to a growth of 35% one year earlier.

min read

Why 2022 will finally see the emergence of the streaming TV era

Cover image for Why 2022 will finally see the emergence of the streaming TV era

Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air model driving monetisation across the globe.

min read

Spotify’s presidential size loss reveals key aspect of the audio market

Cover image for Spotify’s presidential size loss reveals key aspect of the audio market

Annie Langston

29 Apr 2022

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that included Kim Kardashian, Megan and Harry (who had only just released their podcast),and the Obamas.

min read

Why games could be the winning entertainment sector as disposable income tightens

Cover image for Why games could be the winning entertainment sector as disposable income tightens

Karol Severin

28 Apr 2022

attention recession

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and therefore entertainment spending) down in the near future.

min read

The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Cover image for The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Tatiana Cirisano

27 Apr 2022

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other headlines paint a different picture: Little Simz canceled her tour because it was not financially viable for her as an independent artist, reporters are calling out many venues for taking a 25% cut of merch sales, artists everywhere are struggling with the financial — not just health — risk of contracting coronavirus on tour, live music revenue has not yet bounced back , and tweets like these are going viral.

min read

The attention recession has hit Spotify too

Cover image for The attention recession has hit Spotify too

Mark Mulligan

27 Apr 2022

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same quarter.

min read

Elon’s Twitter bid is a warning: creators are building on rented land

Cover image for Elon’s Twitter bid is a warning: creators are building on rented land

Tatiana Cirisano

22 Apr 2022

Content Creators

Creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming the new gatekeepers, power brokers, and fan enablers.

min read

Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Cover image for Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Hanna Kahlert

21 Apr 2022

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding position in the company at 9.

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