social video blog by MIDiA Research

Blog: social video

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Understanding creators to harness the monetisation opportunities

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Blog post by Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite...

MIDiA launches video creator economy vertical as AI delivers transformative growth

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Blog post by Ben Woods

11 Jul 2024

Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes...

Hardware’s AI moment will help video creators do more with less

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Blog post by Ben Woods

3 Jul 2024

video creator tools

video production

It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked...

From X to Instagram, the line between social video and podcasts is blurring

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Blog post by Rutger Rosenborg

3 Jul 2024

As the podcast industry wakes up to the fact that video podcasts are growing –– and fast –– MIDiA’s 2024-2030 podcast forecasts confirm the source of much of that growth: YouTube. YouTube video...

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

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Blog post by Ben Woods

25 Jun 2024

video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video

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Blog post by Ben Woods

19 Jun 2024

video creator tools

AI-generated content is a polarising topic. Some view AI video generation as a vital tool for bringing creativity and communication to the masses. Others believe it to be a solution in search of a problem....

Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

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Blog post by Ben Woods

11 Jun 2024

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...

AI is promising a video creation revolution: Are you ready for the upside?

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Blog post by Ben Woods

6 Jun 2024

creator economy

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning...

Why social video platforms should worry about their creators in the squeezed middle

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Blog post by Ben Woods

29 May 2024

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared...

Social companies face a fragmenting digital ecosystem

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Blog post by Hanna Kahlert

24 May 2024

On the surface, it is a year of opportunity for social platforms. TikTok may face a ban in the US, opening market share for Reels, Shorts, and any other platform with social video features to sweep in...

AI video generators have underestimated the appeal of being a suffering artist

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Blog post by Ben Woods

1 May 2024

video production

Given the tussle for technological dominance between Asia and the West, it is unsurprising that China has launched a competitor to OpenAI’s Sora . Unveiled at the ZGC Forum in Beijing on Saturday (April...

Video Creators: Tell us how you create for a chance to win $500

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Blog post by Ben Woods

30 Apr 2024

creator economy

MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making...

Ideas are king in the land of AI video creation

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Blog post by Ben Woods

11 Apr 2024

video creator tools

creator economy

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video...

Why podcasts may have more in common with TV than radio

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Blog post by Rutger Rosenborg

25 Jan 2024

Television is really a nebulous format. From serialised mysteries to talk shows and stand-up comedy to educational documentaries, the format spans a wide range of content on a wide range of delivery mechanisms,...

How X can become a leading social video player by fuelling controversy over creativity

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Blog post by Ben Woods

17 Jan 2024

Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr...

Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

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Blog post by Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For...

How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

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Blog post by Ben Woods

16 Oct 2023

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production...

How AI can empower creators by cutting through content saturation

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Blog post by Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

Cannibalisation is inevitable for YouTube as the attention economy bites

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Blog post by Ben Woods

13 Sep 2023

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

BlackPink, superfans and the video game threat to social video and streaming TV

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Blog post by Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

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