Blog: God of War

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant outpouring of new content, audiences find comfort in the familiar – making revamps, sequels, and spin-offs safe bets for production companies in video and games alike.