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Apple, Stormzy, and the new Hollywood

Ben Woods

25 Jun 2025

Business Strategy Apple Fandom

How do broadcasters and traditional filmmakers adapt to a YouTube world? It is a question that has hung over the video industry’s old guard for some time now. Yet, social video is nothing new; YouTube is 20 years old, and the creator economy is already worth hundreds of billions of dollars.

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Mainstreaming the metaverse
The Apple Vision Pro and entertainment’s opportunity

Tim Mulligan

11 Apr 2024

Business Strategy

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s intent is to deliver at-home immersive VR and AR experiences for affluent but mainstream consumers.

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SwanDive
An Immersive video subscription service optimised for the Apple Vision Pro

Tim Mulligan

11 Apr 2024

Business Strategy

The Vision Pro’s February 2024 US release has reignited interest in immersive virtual reality (VR) experiences, with Apple specifically identifying entertainment as one of the leading use cases for the augmented reality / VR headset. Disney+ was prominent in the launch promotion, as was Apple’s commitment to produce spatial originals optimising...

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Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

Music creator tools music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad.

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Social video creator tools Apple

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enh...

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Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Rutger Rosenborg

2 May 2024

subscription video on demand Streaming video Amazon

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, F...

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Spotify versus Apple Podcasts: The podcast analytics race has begun

Annie Langston

18 Oct 2023

Spotify Podcasts Creators

First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of creator — creators with subscriptions (and therefore, established audiences) — Spotify is cas...

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How Apple Podcasts is helping spur a new era of podcast analytics

Annie Langston

30 Aug 2023

Apple podcasts Spotify subscribers

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics, rather than innovating the availability of data itself.

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Spatial computing meets capability reality as Apple drives its format innovation rollout

Tim Mulligan

6 Jul 2023

spatial computing Luxshare Apple

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity to meet Apple’s exacting tech requirements).

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Apple Music is winning over US 25-34s

Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

Apple Spotify Apple Music

For streaming services in the US, courting the 25-34 age cohort is important because they are overrepresented as both music streaming subscribers and music aficionados, spending the most time and money on music. However, 25-34s have a slightly tenuous relationship with streaming.

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The medium is no longer the message – the messenger is now, too

Rutger Rosenborg

4 Apr 2025

Podcasts Audio Spotify

Key takeaways from this blog: Podcasts now rival traditional media in influence, especially around current events, thanks to their strong personalities, flexibility, and direct audience engagement The success of top podcasts is driven by hosts, not media networks — charisma, connection, and commen...

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Apple’s podcast accessibility play — too little, too late?

Rutger Rosenborg

28 Aug 2024

Apple podcasts Spotify YouTube

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the top precisely because of its strength in video.

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How AI narration could transform Apple Books’ creator economy

Annie Langston

11 Jan 2023

Audiobooks artificial intelligence Apple

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of their work using AI-generated voices, and is specifically geared towards independent authors and s...

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