Blog: HYBE

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HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Cover image for HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
Tatiana Cirisano
Record labels
music industry
HYBE
HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason Jaesang Lee were refreshingly open about HYBE’s past weaknesses as they laid out a plan to prepare for market shifts and bring the “K-pop system” to new genres and regions.
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Misaligned incentives make the music business a zero-sum game

Cover image for Misaligned incentives make the music business a zero-sum game
Tatiana Cirisano
Record labels
streaming services
Music creators
“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or at least, the headline) stirred up a storm on Twitter — ahem, X — last week, where many users took the opportunity to slam record labels’ misguided focus on virality.
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