Blog: HYBE

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What HYBE and UMG’s Q3 earnings tell us about superfans

Olivia Jones

3 Dec 2024

Music fandom

HYBE

Universal Music Group

“Superfan” has been this year’s buzzword in the music industry. From Universal Music Group (UMG) setting its superfan agenda at the start of the year to Warner Music Group announcing its plans for...

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HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Tatiana Cirisano

8 Aug 2024

Record labels

music industry

HYBE

HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason...

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Misaligned incentives make the music business a zero-sum game

Tatiana Cirisano

17 Aug 2023

Record labels

streaming services

Music creators

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

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HYBE’s new strategy is a blueprint for more than BTS

Tatiana Cirisano

25 Oct 2022

BTS

HYBE

music business

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

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