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How to recycle games IP: God of War: Ragnarök

Cover image for How to recycle games IP: God of War: Ragnarök
Samuel Griffin
Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant outpouring of new content, audiences find comfort in the familiar – making revamps, sequels, and spin-offs safe bets for production companies in video and games alike.
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