HYBE’s new strategy is a blueprint for more than BTS

Cover image for HYBE’s new strategy is a blueprint for more than BTS

Photo: Sigmund

Photo of Tatiana Cirisano

by Tatiana Cirisano

25 Oct 2022

Share this article

Tags

BTS music business record label fragmented fandom artificial intelligence ithaca holdings platform era Music

Companies

HYBE Weverse

Roles

This blog post is relevant to the following roles

Fandom Business Strategy
With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been much debate over how the company will fare with...

This post is for

MIDiA clients

Back to blog

For companies:

Become a MIDiA client

Access independent research and strategic insight designed for the entertainment economy.

  • Unlock our full report archive and exclusive client-only analysis.
  • Engage directly with MIDiA analysts through tailored briefings and advisory services.
  • Gain clear, actionable insights to support more confident decision-making.
Enquire about company access

Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.

There are comments on this post join the discussion.

Newsletter

Trending

Add your comment

Comments

Charles D'Atri
The difficulty with this type of pronoucement is it assumes one size fits all. Truth is - it all depends on the act, the engagement level and size of their fanbase, and the ability of their team to create pieces which have good value for the audience. This is a good point for a well run major act. For some people, there's nothing wrong with just putting on a good show and making a good track every so often.
Tatiana Cirisano
Thanks for your comment, Charles. Absolutely agree that there is no one-size fits all strategy for anything in the music industry. Precise strategy will always depend on the act, and every act is different. This is not meant as a blanket pronouncement, but rather a framework for understanding how HYBE's strategy might be applied to other artists, where it makes sense.
Michael Winger
While the AI deepfake component feels a bit creepy at the moment, the recognition that artists need a break from the demands of constant content creation is a welcome upside.