Blog: independent creators

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The coming long-tail cull

Blog post by Mark Mulligan

8 Nov 2022

artists direct

the long tail

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

Read more …

The paradox of small

Blog post by Mark Mulligan

18 Jun 2021

artists direct

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,...

Read more …