Blog: VR

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The rise of the IP bank

Cover image for The rise of the IP bank

Tim Mulligan

10 Apr 2024

Post-lockdown saw the rise of media fusion into mainstream media formats, with games titles such as The Last of Us being made into episodic TV series. This followed the metaverse V1 experiences of live streamed music concerts from the likes of Travis Scott and Marshmello in Epic Game’s Fortnite .

min read

Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success

Cover image for Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success

Tim Mulligan

4 Apr 2024

Disney’s annual shareholder meeting has confirmed that its management team, led by streaming and IP visionary Bob Iger, remains firmly in control of the media major’s destiny by thwarting Nelson Peltz’s push to acquire a board seat.

min read

Spatial computing meets capability reality as Apple drives its format innovation rollout

Cover image for Spatial computing meets capability reality as Apple drives its format innovation rollout

Tim Mulligan

6 Jul 2023

spatial computing

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity to meet Apple’s exacting tech requirements).

min read

When innovation offers compelling reasons, entertainment consumption follows

Cover image for When innovation offers compelling reasons, entertainment consumption follows

Tim Mulligan

8 Jun 2023

On Monday, Apple unveiled the Vision Pro, a VR device positioned as a blended VR and augmented reality (AR) experience. With true AR still on the horizon, the Vison Pro uses an ultra-high-resolution display system that packs 23 million pixels across two displays to digitally replicate the user’s f...

min read

Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Cover image for Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Hanna Kahlert

7 Jun 2023

Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on the headsets, and somewhat janky lag and resolution tendencies.

min read

The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, an...

min read

Is Microsoft the flywheel for Meta’s VR efforts?

Cover image for Is Microsoft the flywheel for Meta’s VR efforts?

Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without the need to own an Xbox console.

min read

The trials and tribulations of virtual reality

Cover image for The trials and tribulations of virtual reality

Perry Gresham

26 Aug 2022

virtual reality

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one in ten US gamers has a VR headset, dropping to around 1 in 20 in western Europe and even less in...

min read

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Cover image for If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Hanna Kahlert

19 Aug 2022

Cultural trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was out, and retro was in; neon clothes took over the streets and House beats dominated the airwaves.

min read

Why a VR metaverse is not the future of digital

Cover image for Why a VR metaverse is not the future of digital

Hanna Kahlert

5 Nov 2021

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry, Meta – has announced its grand plan to build out the new future of the digital frontier: the meta...

min read

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Cover image for Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Alistair Taylor

6 Aug 2020

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live events, but government restrictions have now been re-imposed to limit the spread of coronavirus...

min read

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Cover image for Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Alistair Taylor

21 May 2020

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football to look like in the coming months.

min read

The NFL and Pizza Hut: Future-Proofing with E-Sports

Cover image for The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madd...

min read

Can the NBA Capture the ‘Cord-Nevers’?

Cover image for Can the NBA Capture the ‘Cord-Nevers’?

Alistair Taylor

8 Mar 2019

Audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five years’ time.

min read

The Meta Trends that Will Shape 2019

Cover image for The Meta Trends that Will Shape 2019

Mark Mulligan

16 Nov 2018

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies – VR, blockchain, AI music – failed to meet inflated expectations, concepts such as privacy,...

min read

Quick Take: Will PlayStation’s growing VR games catalogue move the needle for its VR hardware?

Karol Severin

1 Nov 2017

We have written on the potential of VR in the past , specifically about our concern that gaming VR headsets will not take off en masse, until there is content mix compelling enough to justify device price points.

min read

Can Oculus’s planned $200 VR headset move the needle for VR in gaming?

Karol Severin

14 Jul 2017

So far, VR hasn’t exactly taken off in they way many would have predicted 2 years ago. MIDiA Research consumer survey data reveals that just 4% of consumers own a VR headset (weighted average across US, UK, Brazil, Japan, Sweden and Germany).

min read

A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Zach Fuller

1 Feb 2017

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore that it permeates the foundation myths of everyone from Apple to Google, and it actually pre...

min read

Sony Downgrade Playstation VR Sales Projections – What Next for VR?

Zach Fuller

2 Dec 2016

Following a much-hyped global release only a few months ago, Sony announced earlier this week they were downgrading their Playstation VR sales projections for 2016. Although many had predicted earlier in the year that Sony held a clear-cut initial advantage in an embryonic VR industry over competito...

min read

Black Friday Offer: Free MIDiA VR Report

Cover image for Black Friday Offer: Free MIDiA VR Report

Mark Mulligan

25 Nov 2016

Free MIDiA Report

Shamelessly jumping on the Black Friday bandwagon we have a great offer for you: sign up to the MIDiA weekly research briefing newslettertoday and get a free 18 page VR report: 'The State Of The VR Nation'.

min read

1
2
›

Showing 1 to 20 of 26 results.