Blog: BTS

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Bringing fandom to life: the rise of IRL superfan experiences

Olivia Jones

12 Feb 2025

Fandom

Spotify

Streaming

Much of the recent discussion around music superfan monetisation has focused on online superfans, especially as more superstars join fan platforms like Weverse. These monetisation strategies capitalise...

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Why the video industry should embrace interactive gaming worlds

Ben Woods

23 Nov 2023

streaming tv

SVOD

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services....

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Why AI music may make fandom even more important

Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

Record labels

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

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HYBE’s new strategy is a blueprint for more than BTS

Tatiana Cirisano

25 Oct 2022

BTS

HYBE

music business

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

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Why Adele is Bond and BTS is Squid Game

Mark Mulligan

25 Oct 2021

adele

BTS

Niche

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS...

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Take Five (the big five stories and data you need to know) November 11th 2019

Mark Mulligan

11 Nov 2019

airpods

Apple TV

BTS

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans...

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