Blog: BTS

Much of the recent discussion around music superfan monetisation has focused on online superfans, especially as more superstars join fan platforms like Weverse. These monetisation strategies capitalise on fans’ growing desire for artist-fan interaction but often rely on artists’ active participation, adding yet another task to their ever-growing list of marketing responsibilities.

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services.