business strategy blog by MIDiA Research

Blog: business strategy

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Blog post by Annie Langston

23 Nov 2022

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

The record labels’ TikTok opportunity cost

Blog post by Tatiana Cirisano

22 Nov 2022

music streaming

TikTok

YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Blog post by Tim Mulligan

17 Nov 2022

MLS Season Pass

MLS

Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports...

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Blog post by Ben Woods

15 Nov 2022

twitter

social media

creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

Why video monetisation is becoming more complex

Blog post by Tim Mulligan

14 Nov 2022

video monetisation

Video

business strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided...

How to recycle games IP: God of War: Ragnarök

Blog post by Sam Griffin

10 Nov 2022

God of War

games ip

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Blog post by Tim Mulligan

10 Nov 2022

piracy

iStar

IBCAP

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal...

The coming long-tail cull

Blog post by Mark Mulligan

8 Nov 2022

artists direct

the long tail

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

Can esports organisations allocate resources more effectively to unlock growth?

Blog post by Sam Griffin

4 Nov 2022

esports

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

Why Netflix Basic with ads is an inflection point for streaming TV

Blog post by Tim Mulligan

3 Nov 2022

Netflix basic with ads

Video

business strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers...

Not just music: How TikTok could enter the podcast market

Blog post by Annie Langston

2 Nov 2022

TikTok

Podcasts

gen z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

The moment is here for social platform disruption

Blog post by Hanna Kahlert

2 Nov 2022

twitter

elon musk

social media

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

Despite declining time spent, Microsoft’s gaming strategy is well and good

Blog post by Karol Severin

27 Oct 2022

Cloud

Microsoft

xbox

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

How DAZN is set to reboot global sports fandom

Blog post by Tim Mulligan

27 Oct 2022

DAZN

UWCL

EA Sports

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

HYBE’s new strategy is a blueprint for more than BTS

Blog post by Tatiana Cirisano

25 Oct 2022

BTS

hybe

music business

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

Video streamers batten down the hatches, the social subscription revolution is coming

Blog post by Ben Woods

25 Oct 2022

social video

subscriptions

twitter

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Blog post by Tim Mulligan

19 Oct 2022

netflix

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

The cracks in Spotify’s exclusive strategy are starting to show

Blog post by Annie Langston

18 Oct 2022

Spotify

Podcasts

exclsuive

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

TikTok Music could change the game

Blog post by Mark Mulligan

14 Oct 2022

TikTok

Resso

Music

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

Is Microsoft the flywheel for Meta’s VR efforts?

Blog post by Karol Severin

13 Oct 2022

xbox

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