business strategy blog by MIDiA Research

Blog: business strategy

What pay-for-play podcasting says about the creator economy

Blog post by Annie Langston

11 Aug 2022

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...

Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Blog post by Annie Langston

4 Aug 2022

Spotify

SiriusXM

earnings

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% –...

TikTok Music: Here is what it would mean for you

Blog post by Kriss Thakrar

2 Aug 2022

TikTok

music streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

Podcasts are creating a new era of news

Blog post by Annie Langston

28 Jul 2022

Podcasts

news

listeners

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating...

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Blog post by Hanna Kahlert

27 Jul 2022

cost of living crisis

oil

attention

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

The attention recession meets the economic recession

Blog post by Mark Mulligan

22 Jul 2022

attention recession

recession

cost of living crisis

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...

More M&A activity could shift power from games companies closer to big tech

Blog post by Richard Broadhurst

22 Jul 2022

m&a

gaming

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty,...

Netflix loses but does streaming gain?

Blog post by Tim Mulligan

21 Jul 2022

Netflix churn

Netflix password sharing

Netflix Q2 2022

Netflix’s annus horribilis continued this Tuesday during its Q2 2022 result s as the company continued its 2022 subscriber loss with a further one million global subscriber loses. This comes on the back...

Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Blog post by Annie Langston

19 Jul 2022

Acast

Podchaser

Spotify

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

Twitter versus Musk will decide the future of social

Blog post by Hanna Kahlert

14 Jul 2022

elon musk

twitter

social media

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

Podcasts amplify the era of digital activism

Blog post by Annie Langston

14 Jul 2022

Podcasts

Spotify

protest

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether,...

MIDiA music forecasts: the new era of growth

Blog post by Mark Mulligan

14 Jul 2022

music forecasts

music revenues

music industry

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

Why Netflix is partnering with Microsoft for video ad dominance

Blog post by Tim Mulligan

14 Jul 2022

advertising

SVODd advertising

netflix

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced...

A counterculture music industry is emerging — welcome to the platform era

Blog post by Tatiana Cirisano

5 Jul 2022

music industry

Major labels

record labels

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines...

The ad risk for Netflix

Blog post by Tim Mulligan

5 Jul 2022

SVOD

AVOD

netflix

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Blog post by Annie Langston

30 Jun 2022

Podcasts

celebrity

Spotify

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

Why ads are Netflix’s podcast moment

Blog post by Tim Mulligan

28 Jun 2022

netflix

Netflix 3.0

Ted Sarandos

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

Roku and Walmart are bringing shoppable ads to TV

Blog post by Richard Broadhurst

27 Jun 2022

streaming

ads

shopping

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading...

Churn in the era of dynamic retention

Blog post by Mark Mulligan

24 Jun 2022

Churn

Video

Music

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

Acast and Meta partner up to create podcast communities

Blog post by Annie Langston

23 Jun 2022

Acast

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