MIDiA Blog - Page 116

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Reddit Has To Get Mobile Right

Karol Severin

15 Dec 2015

app monetization

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile audience.

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Quick Take: Taylor Swift, Apple Music And The Search For Exclusives

Mark Mulligan

14 Dec 2015

Taylor Swift just announced that Apple Music will be the exclusive streaming partner of her latest live film ‘The 1989 World Tour Live’ which includes alongside footage of the performances, back stage and behind the scenes footage.

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MIDiA Chart Of The Week: The Mobile App Funnel

Cover image for MIDiA Chart Of The Week: The Mobile App Funnel

Mark Mulligan

14 Dec 2015

acquiring mobile users

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.

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Netflix Gets Ready To Disrupt TV Commissioning In 2016

Tim Mulligan

10 Dec 2015

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will also build up the critical success of this year’s “Beasts Of No Nation” by releasing 10 feature films, as well as documentaries, stand – up specials and 30 children’s programmes.

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Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal of these services isn’t only about streaming or broadcasting live from anywhere.

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Quick Take: Vevo Buys ShowYou But Will It Seize The Opportunity?

Mark Mulligan

8 Dec 2015

Music streaming

Vevo has acquired video curation/discovery platform ShowYou . There’s a lot of talk about how this could preface a move into subscriptions for Vevo, given that ShowYou launched subscription functionality back in October 2014, and that’s probably right but there’s not too much about the company that makes it look like a big catch for Vevo.

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MIDiA Chart Of The Week: User Generated Broadcast

Cover image for MIDiA Chart Of The Week: User Generated Broadcast

Mark Mulligan

7 Dec 2015

Chart Of The Week

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated Broadcast (UGB) apps have undoubted potential.

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MIDiA Datapoint Of The Day: Mobile Music Piracy

Cover image for MIDiA Datapoint Of The Day: Mobile Music Piracy

Mark Mulligan

4 Dec 2015

Data Point Of The Day

One thing you'll often hear cited in defence of streaming is that it has helped kill piracy. On the surface that might be seem to be true given that music P2P penetration is down. But all is not as it seems.

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The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Karol Severin

4 Dec 2015

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with a handful of services like Google Maps or TripAdvisor.

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Quick Take: Believe Digital Licenses QQ Music

Mark Mulligan

3 Dec 2015

Believe Digital

emerging markets

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.

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The Are 4.8 Billion Mobile Messenger App Users

Cover image for The Are 4.8 Billion Mobile Messenger App Users

Mark Mulligan

3 Dec 2015

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet and now number 4.8 billion cumulative monthly active users. For context, the global internet population now stands at 3.

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Hulu’s Growth Shows That It’s Not all About Netflix

Tim Mulligan

1 Dec 2015

For both the mainstream media and the consumer online video subscription services equate to either Netflix or Amazon Prime Instant Video. The push towards SVOD (Subscription Video On Demand) services becoming a mainstream phenomenon has been driven in no small part by the PR machine headed up by the media friendly CEO of Netflix Reed Hastings.

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MIDiA Chart Of The Week: Music Discovery

Cover image for MIDiA Chart Of The Week: Music Discovery

Mark Mulligan

30 Nov 2015

Chart Of The Week

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales.

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Google Search Lets Users Stream In-App Content: Impacts And Threats

Karol Severin

27 Nov 2015

google indexing

Google Search made two significant steps last week. Firstly, it can now search app-only content. Secondly, Google started to test streaming in-app content from the cloud, without the apps having to be installed on users phones.

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MIDiA Data Point Of The Day: US Video Users

Cover image for MIDiA Data Point Of The Day: US Video Users

Mark Mulligan

27 Nov 2015

Data Point Of The Day

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology and cultural affinity with the US-based global leaders in online video such as Netflix and YouTube have greatly facilitated this process.

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Yonder And The Next 100 Million

Cover image for Yonder And The Next 100 Million

Mark Mulligan

25 Nov 2015

Beyond Oblivion

Yonder’s partnershipwith Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is largely going unmet.

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The Vision Behind Today’s DisneyLife Launch

Tim Mulligan

23 Nov 2015

Today marks the launch of DisneyLife in the UK. This is Disney’s new app –based subscription video on demand service. The launch represents a significant development in the evolution of the global content provider which has been the forefront of so much story-telling innovation and looks set to continue this tradition.

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MIDiA Chart Of The Week: How Music Measures Up Against Video

Cover image for MIDiA Chart Of The Week: How Music Measures Up Against Video

Mark Mulligan

23 Nov 2015

Chart Of The Week

Music streaming

The music industry has long been viewed as a canary in the mine for how media industries transition into the digital era. In many respects that role has now been outlived. Book publishers quickly realised that after a few short years they had moved beyond where the labels had got to in 10.

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Google Play Slashes Minimum App Prices In Emerging Markets

Karol Severin

20 Nov 2015

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list here ).

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Vine Gets Creative For Non Creatives

Tim Mulligan

19 Nov 2015

Content Creators

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people cannot produce short form videos that people want to watch in any great number.

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