MIDiA Blog - Page 114

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber to supersede the reach of large traditional content creators and their programmes for a fraction of the budget.

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How Free Is Defining Digital Content Strategy

Cover image for How Free Is Defining Digital Content Strategy

Mark Mulligan

24 Feb 2016

The internet’s ‘gift’ to media companies was free. And it’s the gift that just keeps giving. Record labels, newspapers, online publishers, TV companies, games publishers continue to grapple with how to convince audiences to pay when their product or direct alternatives are ubiquitously available for an investment of nothing more than a swipe of a finger.

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Vevo Must Break The Mould When It Goes Premium

Mark Mulligan

18 Feb 2016

Vevo has long been in search of an identity. In fact you could make an argument that it has had an identity crisis since its inception as a music industry appendage/Trojan Horse superimposed on YouTube (with the latter having little say in the matter unless it was willing to kiss label relationships goodbye).

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Snapchat Video Comes Into Its Own

Tim Mulligan

18 Feb 2016

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the future of content discovery and consumption occurred.

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Apple Get Into Scripted Drama With Dr Dre

Tim Mulligan

16 Feb 2016

The inevitable first shot by Apple in the video streaming originals battle has been fired. On Friday the Hollywood Reporter ran with the announcement that Apple was paying for media mogul Andre Young – aka hip hop star and Beats cofounder Dr Dre to script and produce a six-part “semi-autobiography” provisionally entitled Vital Signs .

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Why SMS on Messenger Is Key For Facebook’s Mobile Messaging Journey

Karol Severin

15 Feb 2016

Media and Marketing

Facebook is testing a way for users to receive, read and respond to their SMS conversations in its Messenger app . Facebook had gone back and forth on its SMS integration in the past, but it is becoming clear thatits best chance to make the phone number disappear (as it set out in its 2016 vision statement) is by absorbing it, rather than competing against it.

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Quick Take: YouTube Acquires BandPage

Mark Mulligan

12 Feb 2016

Direct to fan platform BandPage today announced that it is being acquired by YouTube. BandPage already integrates with a number of streaming services to sell merchandise, tickets and more for artists directly to fans on streaming platforms.

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Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Native Content Creators

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t sound familiar to you then that merely helps to underline the foresight of Netflix’s commissioning team.

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Why NBCUniversal's Decision To Bring The Kardashians & Co To Online Video Is A Smart Move

Tim Mulligan

11 Feb 2016

Critical Developments

Today NBCUniversal announced that it is launching a new SVOD (Subscription Video On Demand) Service focused on reality TV programming. This is a rare example of innovative thinking from a network in the online video space.

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MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Cover image for MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Mark Mulligan

8 Feb 2016

Chart Of The Week

As much as we may be in the era of streaming, nearly half of recorded music revenue globally is still derived from physical sales, with the CD making up the vast majority of that. So, for all the understandable focus on how YouTube, Spotify, Soundcloud & co are shaping the future of the music business, the humble CD buyer remains crucial.

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Quick Take: Instagram Removes Friction For Super-Users

Karol Severin

8 Feb 2016

audience metrics

engagement metrics

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the move directly caters to the demographic segment, which plays a key role in Instagram’s monetization strategy – the super creators, or those with multiple accounts.

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How Ad-blocking Spreads Conflict In A Free For All Ecosystem

Karol Severin

4 Feb 2016

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s largest tech giants openly supported ad-blocking by implementing the functionality.

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YouTube Just Broke The Chart’s Back

Cover image for YouTube Just Broke The Chart’s Back

Mark Mulligan

3 Feb 2016

Or rather the music industry just broke the chart’s back with YouTube, although it doesn’t realise it yet. And here’s why… It is normal when switching between old and new worlds to use equivalents, deutschmarks to euros, inches to centimetres, circulation numbers to unique visitors etc.

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Google And The Battle For The TV Set

Tim Mulligan

2 Feb 2016

The Future of TV Coalition , a coalition of US Pay-TV companies whose 47 members include Comcast, Time Warner Cable, Charter Communications and Dish Network has reacted strongly to Google’s latest attempt to enter the premium video content market (or Pay-TV market as it has largely been up until this point in time.

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Why Apple Will Win The Smartphone Market Maturation

Karol Severin

1 Feb 2016

Apple is expecting iPhone sales to drop in the next quarter, for the first time ever. Apple’s stock has plummeted more than 6% since the announcement. The iPhone represents the majority of Apple’s revenue and any slowdown in this stream naturally spooks investors.

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Paid Content Analyst: MIDiA Research Is Hiring

Mark Mulligan

29 Jan 2016

midia research jobs

Paid Content Analyst

We’re looking for a Paid Content Analyst to join our small but quickly growing team. The position will be based in our London Tileyard office. The analyst will provide analysis on digital content monetization strategies across all three of our research areas (Music, Online Video and Mobile Content).

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The Music Industry Is Forcing Consumers To Choose Between Buying a Lexus And Taking The Bus

Mark Mulligan

28 Jan 2016

It has been an eventful few days for the digital music market with developments such as the launch of a whole new breed of unlicensed Spotify clones using the APIs of Spotify and YouTub e, and with Spotify raising another $500 million and targeting an IPO within 12 months.

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Why Netflix and Amazon Are Outbidding The Competition For The Best Of Sundance

Tim Mulligan

27 Jan 2016

manchester by the sea

Amid the cold wintery weather of Utah, something extraordinary is happening, and it is not just the annual Sundance Film Festival currently being held in the scenic location of Park City. For the world’s preeminent independent film festival is now firmly in the sights of the two largest global SVOD (subscription video on demand) services: Netflix and Amazon.

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Why Spotify Is Getting Into Video

Tim Mulligan

26 Jan 2016

short form video

This week looks set to herald the launch of video content on Spotify’s Android app with a video enabling update coming to the service’s iOS app coming later. Initially the video viewing functionality will be available to Spotify users in the U.

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MIDiA Chart Of The Week: Mobile App Buyers

Cover image for MIDiA Chart Of The Week: Mobile App Buyers

Mark Mulligan

25 Jan 2016

The global mobile app market was worth $35 billion in 2015 with revenue market share virtually split down the middle between Apple and Google. A host of big mobile app publishers such as King.com, Supercell and Mojang are the poster boys of paid content yet the app economy is first and foremost a free marketplace.

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