MIDiA Blog - Page 118

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Disney Moves Into The Subscription Business

Tim Mulligan

23 Oct 2015

Media and Marketing

Disney’s announcement that it will launch a new subscription service for the UK market is a significant moment in the media industry. The new subscription service, which will be called Disney Life, will feature content from the entertainment company’s films, books and television in a single app.

min read

Will Adele Be The Last Hurrah Of The Album Era?

Mark Mulligan

23 Oct 2015

The much anticipated Adele album ‘25’ will go on sale on November 20th and its lead single ‘Hello’ hit the airwaves and Vevo today , with Adele doing an impressive number of near-simultaneous radio interviews in support.

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MIDiA Data Point Of The Day: App Buyers

Cover image for MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers who adopted app spending will grow older.

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Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time, comfort, ‘’all ads are annoying’’ etc.

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YouTube Bets On Premium

Tim Mulligan

21 Oct 2015

native creators

YouTube’s announcement today that it is going to launched a paid subscription service on October 28th has been long anticipated and marks a significant development in the platform’s evolution. A decade on from its launch YouTube has finally taken the plunge and created a tiered subscription service.

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Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Karol Severin

20 Oct 2015

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available to users.

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MIDiA Chart Of The Week: Online Video Subscriber Forecasts

Cover image for MIDiA Chart Of The Week: Online Video Subscriber Forecasts

Mark Mulligan

19 Oct 2015

Chart Of The Week

Chart Of The Week

Over the last few years online video subscription services from the likes of Netflix, Amazon and Hulu havekick started a revolution in premium video that is threatening to disrupt the traditional TV business to the core.

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Why The Novel Is A Key Component Of The Multi Media Landscape

Tim Mulligan

16 Oct 2015

Perhaps the most revealing comment at MIPCOM 2015 was the one made by Nick North, the BBC Director of Audiences. He stated, that he was more concerned about losing the attention of young viewers distracted by their devices than about the new online video competitors such as Netflix.

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Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was mostly about new user functionalities, part of the message to recruiters was that these features will further improve ways for users to manage their professional life.

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First Take: Electric Jukebox Aims To Take Digital Music To The Mainstream

Mark Mulligan

14 Oct 2015

awakening the music industry in the digital age

Back in 2009 I wrote a report at Forrester entitled ' Taking Digital Music To The Mainstream: The Music Product Features For The Living Room’ . In it I outlined a vision for a standalone, affordable connected hi-fi for the living room that came pre-packaged with all the music in the world.

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Quick Take: Twitter Ramps Up Its Video Ad Programme

Tim Mulligan

13 Oct 2015

Media and Marketing

Twitter’s announcement that it is ramping up its Amplify ad programme marks a new direction for the social media giant. Up until now Twitter has relied upon combining a publisher’s video clip with an advertiser who would then include the pre-roll ad and pay for its promotion on the platform.

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How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

min read

MIDiA Data Point Of The Day: CD Buyers

Cover image for MIDiA Data Point Of The Day: CD Buyers

Mark Mulligan

12 Oct 2015

Data Point Of The Day

The CD is notdead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed, with half of consumers going digital (and a minority of those in the subscription fast lane) and the majority still buying CDs - a dying product that the music and consumer electronics industries are turning theirback on.

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Welcome To The New Look MIDiA Research

Cover image for Welcome To The New Look MIDiA Research

Mark Mulligan

9 Oct 2015

free music report

Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July last year we wanted to provide a depth of analysis, data and research rigour for the music industry that most technology sectors benefit from.

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What Spotify’s Online Video Pivot Says About The Streaming Consumer

Tim Mulligan

8 Oct 2015

With 35% of consumers now getting all their music content from either YouTube or Spotify* it is hardly surprising that the two companies would start to increasingly resemble each other. YouTube has announced the launch of a premium ad-free subscription service and in May Spotify declared that it was getting into providing online video to its 75 million plus user base.

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MIDiA Chart Of The Week

Cover image for MIDiA Chart Of The Week

Mark Mulligan

8 Oct 2015

apple app store

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having pushed piracy to the margins through a combination of enforcement, policing, industry lobbying and legislation.

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MIDiA Data Point Of The Day

Cover image for MIDiA Data Point Of The Day

Mark Mulligan

8 Oct 2015

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

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Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance.

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Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Karol Severin

7 Oct 2015

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple News.

min read

YouTube Gets Into The Subscription Game

Tim Mulligan

2 Oct 2015

Media and Marketing

YouTube’s announcement that content owners on its platform have until October 22nd to agree to the terms and conditions of its forthcoming ad free subscription service is a herald of significant forthcoming change for the world’s largest video sharing site.

min read

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