2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The contrast between the two streaming markets is pronounced: Streaming Video: Exclusives are a standard part of video services Streaming Music: Virtually all of the same 30 million songs are available everywhere Streaming Video: Rights are fragmented across a host of TV networks and studios Streaming Music: 3 labels account for the majority of rights Streaming Video: Subscribers are just as likely to be male or female and have relatively even age distribution Streaming Music: Subscribers are predominately male and under 45 Streaming Video: Services compete on price, content proposition and functionality Streaming Music: Services largely operate within the same price point and content Streaming Video: Video services are profitable (Netflix has a 32.
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