Roblox blog by MIDiA Research

Blog: Roblox

Quick take: Spotify to connect artists and fans on a Roblox island

Blog post by Karol Severin

5 May 2022

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...

Quick take: Roblox is another victim of the attention recession

Blog post by Karol Severin

17 Feb 2022

Roblox

earnings

attention recession

Earlier this week, Roblox announced its fiscal year (FY) 2021 results. The market response was stark, wiping 20+% from Roblox’s market cap. While the media is citing Roblox’s slowing growth (particularly...

The key winners and losers of the Covid-bounce effect in games

Blog post by Karol Severin

14 Oct 2021

games engagement

Fortnite

Roblox

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates...

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

Blog post by Karol Severin

20 Aug 2021

Roblox

financial results

earnings

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue...

The opportunity behind the Roblox lawsuit

Blog post by Kriss Thakrar

14 Jun 2021

Roblox

music piracy

gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers...

Roblox, piracy and the future of music in UGC 2.0

Blog post by Kriss Thakrar

19 Mar 2021

user generated content

music piracy

Roblox

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility....

Why Roblox is well set to withstand the COVID bounce effect

Blog post by Karol Severin

15 Mar 2021

Roblox

lean-in consumption

dyi

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This...

Can Roblox get a better value out of its IPO postponement?

Blog post by Karol Severin

16 Dec 2020

Roblox

IPO

cross-entertainment

The Wall Street Journal has reported that Roblox is delaying its IPO to 2021. WSJ states that “…company officials decided that the gravity-defying performance this week of Airbnb and DoorDash made...