Blog: Gamers

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Chaos and uncertainty: Tariffs’ impact on gamers and the games market

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Rhys Elliott

10 Apr 2025

Business Strategy

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs...

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85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

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Rhys Elliott

28 Mar 2025

Business Strategy

Key takeaways from this blog: Only 15% of Rocket League players list EDM as a top genre, per MIDiA data, despite its dominance in the game Players are twice as likely than average to prefer EDM, often...

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20% of gamers love couch co-op: Split Fiction’s success is proof players want more

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Rhys Elliott

20 Mar 2025

Audience Insight

Key insights from this blog: MIDiA's research shows that a significant portion of gamers consider couch co-op a favourite genre. The runaway success of Split Fiction supports these findings Producing more...

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Why do gamers play games? Half say mainly to relax, but the other half has different goals

Cover image for Why do gamers play games? Half say mainly to relax, but the other half has different goals

Rhys Elliott

6 Mar 2025

Audience Insight

We are proud to have launched our new gamer segmentation , which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours. This article zooms in on some key data and insights...

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The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Cover image for The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Rhys Elliott

20 Feb 2025

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console...

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How PlayStation broke its hardware and active user records in Q4

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Rhys Elliott

13 Feb 2025

Business Strategy

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation...

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New research: What do gamers really think about generative AI in games?

Cover image for New research: What do gamers really think about generative AI in games?

Rhys Elliott

9 Jan 2025

take two interactive

New year, new research! We capped off 2024 by asking a representative sample of gamers [n=6,300] how they feel about developers using generative AI to make games (and how it affects purchasing decisions)....

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Meta’s VR push should focus on the reality of the average consumer

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Ben Woods

25 Apr 2023

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its...

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Four themes that affect you, no matter what kind of games company you are

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Karol Severin

23 Mar 2023

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has...

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Gamer penetration: Two findings from end-of-year health check

Cover image for Gamer penetration: Two findings from end-of-year health check

Karol Severin

16 Dec 2021

gamer penetration

Gamer demographics

Gamer penetration is one of those stats that most people are intuitively aware of – mobile is the largest, followed by PC and console gamer bases…However, when we get complacent with existing knowledge...

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Why games-related video warrants a specific category on mainstream video services

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Karol Severin

8 Oct 2021

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

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Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

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Alistair Taylor

27 Jan 2020

digital natives

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

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Netflix Bewitches the Internet

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Tim Mulligan

9 Jan 2020

Andrzej Sapkowski

Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original, The Witcher . The show...

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An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their...

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GamesCom Takeaways – Gaming Has Become A Fully Fledged Cultural Movement

Karol Severin

25 Aug 2017

As we descended upon Cologne to attend GamesCom 2017, various expectation scenarios were playing out in my head. It’s safe to say that the reality beat most of them. Having spent three days at this monster...

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