gamers blog by MIDiA Research

Blog: gamers

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Meta’s VR push should focus on the reality of the average consumer

Blog post by Ben Woods

25 Apr 2023

Four themes that affect you, no matter what kind of games company you are

Blog post by Karol Severin

23 Mar 2023

distribution

gamers

cost of living

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has...

Gamer penetration: Two findings from end-of-year health check

Blog post by Karol Severin

16 Dec 2021

gamers

gamer penetration

Gamer demographics

Gamer penetration is one of those stats that most people are intuitively aware of – mobile is the largest, followed by PC and console gamer bases…However, when we get complacent with existing knowledge...

Why games-related video warrants a specific category on mainstream video services

Blog post by Karol Severin

8 Oct 2021

gamers

SVOD

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

Blog post by Alistair Taylor

27 Jan 2020

digital natives

e-sports

gamers

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

Netflix Bewitches the Internet

Blog post by Tim Mulligan

9 Jan 2020

Andrzej Sapkowski

fanbases

fantasy

Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original, The Witcher . The show...

An Alternative Future for Televised Sports

Blog post by Hanna Kahlert

2 May 2019

e sport

e-sports

egaming

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their...

GamesCom Takeaways – Gaming Has Become A Fully Fledged Cultural Movement

Blog post by Karol Severin

25 Aug 2017

gamers

Games

As we descended upon Cologne to attend GamesCom 2017, various expectation scenarios were playing out in my head. It’s safe to say that the reality beat most of them. Having spent three days at this monster...