Squid Game blog by MIDiA Research

Blog: Squid Game

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

How streaming is redefining what makes a global hit

Blog post by Tim Mulligan

15 Feb 2022

International Hit 2.0

Squid Game

Netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

Why Netflix has decided to play the ratings game

Blog post by Tim Mulligan

23 Nov 2021

Netflix

Netflix Q3

Squid Game

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose...

Why HBO Max needs to invest in the new global hit model

Blog post by Tim Mulligan

26 Oct 2021

SVOD

HBO Max

d2c

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO...

The impact of culture on content: Why Squid Game is a bigger hit than Bond

Blog post by Hanna Kahlert

14 Oct 2021

Fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

Squid Game versus Bond: how streaming is redefining mainstream success

Blog post by Tim Mulligan

12 Oct 2021

No Time to Die

Squid Game

content format

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content...