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How streaming is redefining what makes a global hit

Cover image for How streaming is redefining what makes a global hit
Tim Mulligan
The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based model removed the need for intrusive ad breaks and sponsor considerations as well as the time and concept constraints imposed by linear prime-time scheduling.
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