Blog: Squid Game

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy

Ben Woods

13 Dec 2024

Netflix

Duolingo

Squid Game

Netflix is making sure everyone knows that Squid Game 2 is just around corner.The South Korean dystopian survival thriller has been subjected to a major global advertising splash ahead of the shows’...

min read

Squid Game: The Challenge - successfully spinning new content from existing IP

Tim Mulligan

5 Dec 2023

Strategy

Squid Game: The Challenge

Squid Game

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

min read

How streaming is redefining what makes a global hit

Tim Mulligan

15 Feb 2022

International Hit 2.0

Squid Game

Netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

min read

Why Netflix has decided to play the ratings game

Tim Mulligan

23 Nov 2021

Netflix

Netflix Q3

Squid Game

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose...

min read

Why HBO Max needs to invest in the new global hit model

Tim Mulligan

26 Oct 2021

SVOD

HBO Max

d2c

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO...

min read

The impact of culture on content: Why Squid Game is a bigger hit than Bond

Hanna Kahlert

14 Oct 2021

Fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

min read

Squid Game versus Bond: how streaming is redefining mainstream success

Tim Mulligan

12 Oct 2021

No Time to Die

Squid Game

content format

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content...

min read