Blog: EA

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Collector’s editions are becoming a backdoor for monetising early access

Cover image for Collector’s editions are becoming a backdoor for monetising early access
Rhys Elliott
Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via collector’s editions – more expensive versions of games with extra content – publishers are already leveraging superfans’ FOMO to grow launch revenues.
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EA’s exclusive FIFA license is under threat as games go cross-entertainment

Cover image for EA’s exclusive FIFA license is under threat as games go cross-entertainment
Karol Severin
Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all the rights’’ This is less about who is right and who is wrong, and more about the synergy of this once symbiotic partnership having run its course.
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Premier League Acknowledges Priorities Have Changed During Lockdown

Cover image for Premier League Acknowledges Priorities Have Changed During Lockdown
Alistair Taylor
The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.
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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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