Why Adele is Bond and BTS is Squid Game

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by Mark Mulligan

25 Oct 2021

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When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS had accumulated in 24 hours for ‘Butter’ i...

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Mei
Thank you for this, as a long time BTS fan it was pretty interesting. I just think it's sad how the industry, especially in the west still looks at them as some sort of momentary phenomenon when they've been solidifying their position in the music scene step by step ever since 2015 which was the year they low-key started blowing up. I guess it's just easier to label them as a pop craze for insane teen girls cause that way they don't have to make any type of effort into explaining or putting any importance in their name
Ana Vilca
So true
Sara
As a BTS fan who listens to their songs mostly in the evening 'after work' and knowing that thousands of working fans are in this fandom who have jobs and are not 13 years old anymore this is actually upsetting. Does spotify really have something against 'engaged listening' or is it some bias towards bts or boybands in general? Cuz 45% filter rate for bts makes literally no sense. Yes thr r fans who plays the song 20 times a day but that still doesn't justify it. Cuz bts' fan base doesn't exist only on social media, they have massive and legit fanbase. They fills stadiums around the world and unlike their western counterparts they are well known Globally. Not just in US or in their home country. So the size of the fandom translates into streams. 20Million wasn't too massive if you look at the size of Army fandom and how dedicated and involved these fans are.