Blog: Film

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What “Make Hollywood Great Again” really means for entertainment

Hanna Kahlert

8 May 2025

Business Strategy

Streaming

On Sunday, May 4th, President Trump announced his intent to put a “100 per cent Tariff on any and all Movies coming into our Country that are produced in Foreign Lands”. The administration has stated...

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Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Social

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

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The 2023 cinema reboot

Tim Mulligan

10 Jan 2023

Online video

Film

Movies

The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of...

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Why film has the creative full stop advantage

Tim Mulligan

27 Jul 2022

Film

Movies

Hollywood

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming....

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The Oscars in 2022 – Attempting to hold the line against digital disruption

Tim Mulligan

1 Mar 2022

Online video

Oscars

Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic...

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Squid Game versus Bond: how streaming is redefining mainstream success

Tim Mulligan

12 Oct 2021

No Time to Die

Squid Game

content format

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content...

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Netflix as blockbuster behemoth?

Tim Mulligan

19 Jan 2021

Netflix

Netflix Q4 Results

SVOD

Today Netflix announces its Q4 2020 results. Widely recognised as one of the standout business winners of 2020, Netflix avoided any D2C ‘Big Bang ’disruption by seeing its dominant streaming video...

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Blockbuster disruption comes to the streaming wars courtesy of HBO Max

Tim Mulligan

8 Dec 2020

SVOD

HBO Max

Warner Media

An unprecedented year for the entertainment industry has now taken yet another decisive turn. Last Thursday Warner Media’s CEO Jason Kilar announced that all Warner Bros’ 2021 releases will be available...

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Apple, The Culver Studios And The Importance Of Content

Tim Mulligan

4 Sep 2017

Apple

Film

Online video

The Financial Times has reported that Apple is planning to acquire The Culver Studios, a complex of film-making buildings in LA next to where Sony Pictures is based. The Culver Studios has a long history...

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