Blog: online advertising

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Ben Woods

30 Mar 2023

Social media

streaming tv

monetisation

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

min read

Quick Take: Google Home Counters The Echo Threat By Introducing Payments

Zach Fuller

1 Jun 2017

Alexa

Amazon Echo

google assistant

Google have released a new Google Payment API with specific emphasis on voice capabilities. The service will allow Google Home device users to pay in-app or online with any verified credit or debit card...

min read

The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

Creators

Google

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

min read