Blog: cord cutting

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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor
Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .
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Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert
Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from regionally established SVOD services with more varied offerings to tech majors waiting in the wings to buy up the biggest rights before moving onto the scene.
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Sky and BT announce long term partnership for cross-supply of content

Cover image for Sky and BT announce long term partnership for cross-supply of content
Alistair Taylor
British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport through a single Sky TV subscription.
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Comcast Feels The Heat As Wall Street Shows Its Concerns Over Cord-Cutting

Tim Mulligan
Wall Street is not renowned for its ability to take the long-term view. A good example is the recent massive sell-off in Comcast stock, which saw $16 billion wiped off its market cap. It followed the announcement last week from Comcast’s residential products chief Matthew Strauss, that the company could lose as many as 150,000 pay-TV subscribers in Q3 2017.
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Forget Cord Cutting: It’s A Bigger Cord With More Strands

Cover image for Forget Cord Cutting: It’s A Bigger Cord With More Strands
Tim Mulligan
Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relatively slow and steady one), whereas streaming pay-TV is experiencing significant growth (and it really is time to stop thinking of streaming as anything other than another form of pay-TV).
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Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Cover image for Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns
Mark Mulligan
Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently illustrated by its commissioning of ‘Haters Back Off’ from YouTuber Colleen Balling-Evans’ alter-ego Miranda Sings – who incidentally has 6 million subscribers on YouTube, nearly 10% of Netflix’s entire subscriber base.
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