Blog: Native Content Creators

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly hard to grab and harder still to retain.

AsYouTube movesinto its second decade, the world’s largest video sharing site is undergoing significant changes. From the launch of YouTube Red, it’s paid ad-free subscription service complete with an original’s content strategy, to the massive increase in subscriber views as a wider consumer base embraces short form video content.