media content blog by MIDiA Research

Blog: media content

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Blog post by Karol Severin

25 Feb 2016

content strategy

Marcus Butler

media content

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...

Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Blog post by Karol Severin

22 Oct 2015

Adblock

adblocker

adblocking

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time,...