Meerkat blog by MIDiA Research

Blog: Meerkat

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why YouTube Is Getting Into Live Streaming

Blog post by Tim Mulligan

24 Mar 2016

Facebook Live

Meerkat

Periscope

Yesterday the news broke on VentureBeat that YouTube has been secretly building a new app for live streaming video. This places the world’s largest video platform into direct competition with Facebook...

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Blog post by Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal...

MIDiA Chart Of The Week: User Generated Broadcast

Blog post by Mark Mulligan

7 Dec 2015

Chart Of The Week

Facebook video

live streaming

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated...

Vine Gets Creative For Non Creatives

Blog post by Tim Mulligan

19 Nov 2015

audio remix

Content Creators

Meerkat

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people...