Blog: cord nevers

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage with sports, but rather to appreciate that they just consume them differently .

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered the drive for change in terms of the viewing format, vying to create a ‘ made-for-TV ’ ...