Blog: Video - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social video Subscriptions Twitter

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always struggled to win-out against the benefits of scale, even during the economic turmoil caused by t...

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A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix Netflix Q3 2022 emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand (SVOD) service, one that saw its first-ever global membership decline in Q1 2022 and resulted ...

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Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Twitch Smart TV Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on proven intellectual property is no longer enough to keep audiences engaged.

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User-centric versus feature-centric: the future of social platforms

Hanna Kahlert

12 Oct 2022

Meta Snapchat attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has slowed.

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Why Samsung is pushing Tizen across the smart TV ecosystem

Tim Mulligan

11 Oct 2022

Tizen Samsung smart tvs

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system, Tizen.

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How can entertainment reintroduce scarcity in a time of attention over-saturation?

Hanna Kahlert

5 Oct 2022

scarcity Entertainment Music

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity driving high-margin revenues .

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Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Tim Mulligan

4 Oct 2022

Formula One F1 Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and Sky Deutschland Germany, Austria, and Switzerland.

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Amazon touches down with a new streaming era for NFL and a boost to Prime membership

Tim Mulligan

27 Sep 2022

streaming tv NFL Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new$1 billion-per-yeardomestic broadcast rights deal . Amazon’s decision to become the exclusive broadcaster (via Prime Video and Twitch) has meant that all NFL fans outside of the local markets o...

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Fox brings its FIFA World Cup 2022 coverage into the streaming era

Tim Mulligan

20 Sep 2022

FIFA World Cup 2022 FIFA Fox

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights, the free ad-supported streaming TV (FAST) channel will provide series and films focusing ...

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Why Netflix is doubling down on strengthening its media fusion IP moat

Tim Mulligan

14 Sep 2022

commissioning retention Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s mainstream brand recognition allowed it to capitalise on the 12% increase in home entertainm...

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Games-video crossovers are coming of age

Samuel Griffin

8 Sep 2022

games video Entertainment Music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment fandom.

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Amazon demonstrates the viewing power of proven content IP

Tim Mulligan

7 Sep 2022

Strategy Lord of the Rings: The Rings of Power Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe IP.

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Why retention is revolutionary

Tim Mulligan

31 Aug 2022

Online video retention d2c strategy

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement.

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How House of the Dragon is feeding into streaming‘s new reality

Tim Mulligan

24 Aug 2022

House of the Dragon Warner Bros. Discovery Game of Thrones

This Sunday saw the premiere of House of the Dragon , HBO’s latest instalment of the Game of Thrones story world. Set as a prequel to the global hit fantasy series, House of the Dragon is positioned as an HBO Max exclusive in all its current markets.

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Disney’s latest results means the media major is now at an inflection point

Tim Mulligan

16 Aug 2022

Hybrid SVOD Ad-support Subscriptions SVOD

Last week’s Q3 22 (calendar Q2 22) earnings represented a high point in Disney’s transition to streaming juggernaut. With its number of global direct-to-consumer (D2C) subscribers now higher than Netflix, the media major is way ahead of its April 2019 pre-Disney+ launch commitment of achieving 6...

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Netflix versus AMC – a tale of two fandoms

Tim Mulligan

11 Aug 2022

Bridgerton lean through lean in

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow and Emily Bear and their company Barlow & Bear.

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Netflix sues Barlow and Bear: is all fair in love and content creation?

Ashleigh Millar

4 Aug 2022

Bridgerton Netflix Barlow and Bear

TikTok sensations and The Unofficial Bridgerton Musical composers, Abigail Barlow and Emily Bear, are being sued by subscription video on demand (SVOD) giant Netflix, and it raises the question: how far can fan creators go before they infringe intellectual property (IP)? “What if Bridgerton was a ...

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Why film has the creative full stop advantage

Tim Mulligan

27 Jul 2022

Film Movies Hollywood

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming. Across the northern hemisphere, record temperatures and the appeal of in real life (IRL) alternativ...

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Netflix loses but does streaming gain?

Tim Mulligan

21 Jul 2022

Netflix churn Netflix password sharing Netflix Q2 2022

Netflix’s annus horribilis continued this Tuesday during its Q2 2022 result s as the company continued its 2022 subscriber loss with a further one million global subscriber loses. This comes on the back of the0.

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Why Netflix is partnering with Microsoft for video ad dominance

Tim Mulligan

14 Jul 2022

advertising SVODd advertising Netflix

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced ad-supported subscription plan for consumers.

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