Blog: Video - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why X marks the spot for ITV

Cover image for Why X marks the spot for ITV

Tim Mulligan

14 Dec 2022

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+.

min read

Welcome to the Metaverse, where audience fragmentation reigns

Cover image for Welcome to the Metaverse, where audience fragmentation reigns

Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s ‘Oasis’ that it competes, and wins, when pitted against conventional reality.

min read

The engagement dilemma means that film has to embrace the future

Cover image for The engagement dilemma means that film has to embrace the future

Tim Mulligan

6 Dec 2022

hybrid entertainment

Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed to death!” Agents representing film talent (both acting and production) are busy lobbying the leading direct-to-consumer (D2C) services to prioritise theatrical releases over straight-to-streaming releases for significant productions.

min read

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Cover image for What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams featuring gaming and slapstick content, had flown to the UK to watch his favourite footballer, Cristiano Ronaldo.

min read

Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Cover image for Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Tim Mulligan

24 Nov 2022

Artists’ Equity

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners (who have committed $100 million to fund the venture) and aims to expand profit participation alongside a “talent-friendly” environment for creatives.

min read

Social video’s shopping push will be a rare recession winner

Cover image for Social video’s shopping push will be a rare recession winner

Ben Woods

22 Nov 2022

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop to US consumers.

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Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Cover image for Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Tim Mulligan

17 Nov 2022

MLS Season Pass

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports into their streaming video propositions.

min read

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Cover image for Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Ben Woods

15 Nov 2022

Creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that he is preparing new financial incentives for creators to encourage the biggest influencers to take up residence on his newly acquired social media app.

min read

Why video monetisation is becoming more complex

Cover image for Why video monetisation is becoming more complex

Tim Mulligan

14 Nov 2022

video monetisation

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided with a cost-of-living crisis to blunt continued user growth.

min read

Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Cover image for Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Tim Mulligan

10 Nov 2022

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal set top boxes a one off payment in return for “lifetime” access to in this case diaspora middle eastern programming.

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Patreon is making video a battleground for creator allegiance

Cover image for Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last month when the souring ad market hit its performance in the third quarter.

min read

Why Netflix Basic with Ads is an inflection point for streaming TV

Cover image for Why Netflix Basic with Ads is an inflection point for streaming TV

Tim Mulligan

3 Nov 2022

Netflix basic with ads

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers and de-facto replaced them with 15 million Peacock direct-to-consumer (D2C) subscribers.

min read

Twitch and YouTube are poised for disruption in the video game advertising explosion

Cover image for Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity.

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How DAZN is set to reboot global sports fandom

Cover image for How DAZN is set to reboot global sports fandom

Tim Mulligan

27 Oct 2022

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League (UWCL) broadcast coverage.

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House of spoilers: Leaks are bad for services, but good for fans

Cover image for House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

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Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always struggled to win-out against the benefits of scale, even during the economic turmoil caused by the pandemic.

min read

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Cover image for A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand (SVOD) service, one that saw its first-ever global membership decline in Q1 2022 and resulted in its stock price declining by a third.

min read

Why interactive engagement must become a new frontline in video streaming

Cover image for Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on proven intellectual property is no longer enough to keep audiences engaged.

min read

User-centric versus feature-centric: the future of social platforms

Cover image for User-centric versus feature-centric: the future of social platforms

Hanna Kahlert

12 Oct 2022

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has slowed.

min read

Why Samsung is pushing Tizen across the smart TV ecosystem

Cover image for Why Samsung is pushing Tizen across the smart TV ecosystem

Tim Mulligan

11 Oct 2022

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system, Tizen.

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