Blog: Video - Page 11

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Churn in the era of dynamic retention

Cover image for Churn in the era of dynamic retention
Mark Mulligan
Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It said the same in Q4 2021, but 2021 was a spectacular year for music subscriber growth, with the global base of subscribers growing by 118.
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Why Paramount+ is landing in the UK at an inflection point for video streaming

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Tim Mulligan
Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As the market is so valuable, pre- D2C big bang moment long-term distribution deals have been hindering the likes of HBO Max from being able to launch in the UK, which underlines the success that the Paramount team has been able to pull off by launching in the UK.
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The Covid entertainment boom is over

Cover image for The Covid entertainment boom is over
Hanna Kahlert
Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional spend freed up due to the lull in expenditures on the likes of transport and ‘in real life’ (IRL) activities, entertainment prospered in 2020: video consumption grew by 7%, non-music audio by 24%, music streaming by 19%, and games by 30% (source: MIDiA Research Consumer Survey Q4 2020).
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