Blog: e-commerce

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

Amazon

in-game monetisation

e-commerce

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

min read

Is the net closing in on TikTok?

Ben Woods

17 Jan 2023

Social video

TikTok

YouTube

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

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Social video’s shopping push will be a rare recession winner

Ben Woods

22 Nov 2022

Social video

e-commerce

influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

min read

WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Alistair Taylor

12 Nov 2020

WWE

World Wrestling Entertainment

covid

WWE’s Q3 2020 results provide a fascinating insight into how a live event-focused entertainment business has successfully navigated a global pandemic. In its financials for the quarter , WWE saw a 19%...

min read

Why Amazon Prime, China And Video Are All Interlinked

Tim Mulligan

2 Nov 2016

Amazon Prime

Amazon Video

China

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without...

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