Video blog by MIDiA Research

Blog: Video

Anyone Order Latency? Mediaset Falls at the First Hurdle

Blog post by Alistair Taylor

23 Aug 2019

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. …

Take Five (the big five stories and data you need to know) August 23rd 2019

Blog post by Mark Mulligan

23 Aug 2019

apple tv_

Games

google chrome

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings…

Why Spotify and Netflix Need to Worry About a Global Recession

Blog post by Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although…

UK Baby Boomers Are Growing Binge Watchers

Blog post by Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching…

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five…

Demographic cliff: Is gaming sports’ biggest problem?

Blog post by Alistair Taylor

14 Aug 2019

aging audience

daily active usage

daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content?…

Take Five (The Big Five Stories and Data You Need to Know)

Blog post by Mark Mulligan

12 Aug 2019

Data Point Of The Day

take 5

Games

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced…

Is Facebook Ready to Step into the World of Portal?

Blog post by Tim Mulligan

8 Aug 2019

facebook

portal

Strategy

Facebook’s intent to partner with major video content companies though their nascent Portal video streaming device has once again brought the role of long-form video to the fore for the social media…

Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Blog post by Hanna Kahlert

8 Aug 2019

cultural insight

entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity…

The Mouse That Roared; Disney Calls Time on Traditional Pay-TV and Netflix in the US

Blog post by Tim Mulligan

7 Aug 2019

disney

ESPN+

hulu

As predicted, Disney has decided to flip the switch and unleash a pay-TV (and Netflix) killer by announcing a Q4 bundle of its streaming services in one joint aggressively-priced offer. On November…

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after…

BBC iPlayer to Lead Catch-up TV

Blog post by Amanda Stears

7 Aug 2019

BBC

BBC iPlayer

Catch Up TV

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able…

Take Five (the big five stories and data you need to know) August 5th 2019

Blog post by Mark Mulligan

5 Aug 2019

cricket

ECB

facebook

Spotify - steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining…

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Blog post by Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner…

Will Content Fragmentation Drive a New Rise of Piracy?

Blog post by Hanna Kahlert

1 Aug 2019

content spend

Innovation

Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken…

YouTube is Monetising Fandom Through Subscriptions

Blog post by Amanda Stears

31 Jul 2019

fandom

Fine Bros Entertainment

influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating…

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019. YouTube’s…

What A Post-Peak Netflix Could Look Like

Blog post by Tim Mulligan

25 Jul 2019

emerging markets

netflix

Netflix q2

Last week was a bumpy ride for Netflix – a company that is used to being on the right side of Wall Street and the consumer. The world’s leading streaming service made a noticeable miss with is quarterly…

Why Sitcoms Are the Leaders in Scripted Shows

Blog post by Amanda Stears

24 Jul 2019

Friends

Media

Online video

On May 2004, 52.5 million Americans tuned in to watch the season finale of Friends. 15 years later, it is still one of the most-watched TV shows in history. When news broke that Friends and The Office…

Sports and Sponsorships: MLB Seeks Revenue Home Run

Blog post by Alistair Taylor

22 Jul 2019

Innovation

Marketing

Media

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal. US sports have historically steered clear…

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