Video blog by MIDiA Research

Blog: Video

Streaming Is Finally Beginning to Turn the German Market

Blog post by Zach Fuller

4 Dec 2019

Still the fourth-largest market by revenue after the US, UK and Japan, Germany has been comparatively slow to make the digital transition while remaining a key territory for record labels due to its scale,…

Roku Aims for TV Market Share with European Expansion

Blog post by Amanda Stears

26 Nov 2019

All 4

apple tv

Argos

Roku has partnered with manufacturer Hisense to release its first Roku TV in the UK this coming Black Friday at Argos. Announced September 7th at the IFA 2019 a.k.a Berlin Radio Show, these smart TVs are…

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Blog post by Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber…

Why Apple Wants The Father of Dragons On Board

Blog post by Tim Mulligan

20 Nov 2019

game of thrones

HBO

Online video

The November 1 st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over…

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning…

We’re Hiring: Business Development Manager

Blog post by Mark Mulligan

11 Nov 2019

midia

midia is hiring

midia job vacancy

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video…

Why BritBox Is the Switzerland of the D2C Era

Blog post by Tim Mulligan

11 Nov 2019

BritBox

d2c

DTC

Last Thursday marked the official UK launch of BritBox – the British broadcasting industry’s answer to the D2C services currently redefining how viewers consume TV shows. Britbox launched in…

Disney FY 2019 Results – The Final Sanity Check Before Everything Changes

Blog post by Tim Mulligan

8 Nov 2019

d2c

disney

HBO Max

We are now less than a week away from possibly the most important day in Disney’s 21 st century history, as November 12 th is when its direct to consumer (D2C) service Disney+ goes live.…

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Blog post by Amanda Stears

6 Nov 2019

apple tv

BAMBU

BET+

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between…

Why Music Streaming Could Really Do with a Disney+

Blog post by Mark Mulligan

5 Nov 2019

AMC Cinemas

disney

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante…

NFL Adding Music to Its Playbook

Blog post by Alistair Taylor

4 Nov 2019

archived footage

audio content

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships…

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Blog post by Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent…

How the D2C Revolution Might Accelerate an Impending Recession

Blog post by Tim Mulligan

30 Oct 2019

d2c

Peak Attention

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit…

Netflix Launches Mobile-Only Plan in Malaysia

Blog post by Amanda Stears

29 Oct 2019

ad-free

advertising video on demand

apple tv

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling…

What Banijay’s Interest in Endemol Shine Tells Us About TV Show Fandom

Blog post by Tim Mulligan

23 Oct 2019

Banijay

Big brother

Black Mirror

With Vivendi-backed Banijay on the verge of acquiring Endemol Shine this week, we are entering a new era of monetising fandom in the on-demand streaming era. Banijay is reportedly offering $2.2 billion…

The Streaming War Enters a New Phase with Aggressive Content Slates

Blog post by Amanda Stears

22 Oct 2019

apple tv

binge watch

disney

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of…

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became…

Streaming Video Metrics Go Mainstream

Blog post by Tim Mulligan

18 Oct 2019

AVOD

d2c

MIPCOM

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection…

BBC Kids to LADbible: Video Providers Expand Their Reach

Blog post by Amanda Stears

18 Oct 2019

2btube

Alibaba

AVOD

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach…

Why the D2C Era Is About to Begin in Earnest

Blog post by Tim Mulligan

11 Oct 2019

apple tv

d2c

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer…

Showing 121 to 140 of 311 results.