Video blog by MIDiA Research

Blog: Video

California Plans To Reopen Studios, But Return to Normality Will Take Much Longer

Blog post by Tim Mulligan

26 May 2020

Last week Gary Newsom, the governor of California announced the imminent rolling out of measures this week for the resumption of production of Hollywood movies and TV Shows. Los Angeles County, where…

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Blog post by Alistair Taylor

21 May 2020

AFL

AGF Aarhus

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football…

TikTok Steals a March On Disney

Blog post by Tim Mulligan

19 May 2020

disney

Kevin Mayer

TikTok

Kevin Mayer who has been instrumental in leading the Disney direct-to-consumer (D2C) strategy has left Walt Disney Co. to become CEO and COO of TikTok, the disruptive social media app owned by Chinese…

The Last Dance – ESPN Raining Threes

Blog post by Alistair Taylor

18 May 2020

Adam Silver

bundle

Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during…

Video Steps into the First On-Demand Recession

Blog post by Tim Mulligan

13 May 2020

on demand

SVOD

Video

A much-cited phrase used to quantify the recent run of cable and satellite TV subscriptions cancellations in the US has been “horrific”. In Q1 the leading publicly-reporting traditional pay-TV providers…

‘You’re Not Singing Anymore’ - English Premier League Set to Lose Over $1 Billion

Blog post by Alistair Taylor

7 May 2020

Covid-19

Marketing

Media

The English Premier League (EPL) is faced with the very real possibility that it will have to play out the entirety of the 2020/2021 soccer season behind closed doors, starving teams of more than $1 billion…

Disney’s Results for Calendar Q1 Underlines The Importance Of its D2C Pivot

Blog post by Tim Mulligan

7 May 2020

d2c

disney

ESPN+

There was no dressing it up. Disney had a bad start to the year from a financial perspective. In its Q2 2020 (calendar Q1 2020) report the company announced an 85% decline in income from its continuing…

Does Virgin Media Plus O2 Equal A New UK Communications Major?

Blog post by Tim Mulligan

6 May 2020

Banijay

Comcast

EPL

Liberty Global which is the parent company of Virgin Media, is in talks with Telefonica subsidiary O2 about combining the two businesses together to create a new UK challenger to BT. Virgin Media is the…

Collapsing Maul: Sport Facing Global Rights Re-valuations

Blog post by Alistair Taylor

4 May 2020

All Blacks

All or Nothing

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial…

YouTube Ad Revenue Continues To Grow But For How Much Longer?

Blog post by Tim Mulligan

30 Apr 2020

Alphabet

digital ads

FAANG

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google…

Historical and Crime Dramas Are Dominating Lockdown Viewing

Blog post by Tim Mulligan

29 Apr 2020

crime drama

Defending Jacob

historical drama

As a quarter of the world goes into a second month of lockdown some interesting trends are starting to emerge. First of all was the spike in TV and video consumption with linear viewing challenging…

HBO Max Now Has Its Launch Date-Will This Turn Out To Be Good Or Bad Timing?

Blog post by Tim Mulligan

24 Apr 2020

Covid-19

d2c

On Tuesday, AT&T subsidiary Warner Media announced the launch date for its forthcoming D2C streaming video service HBO Max. On May 27 th HBO Max will launch into a world radically different from…

The Battle Down Under

Blog post by Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive…

Netflix Q1 2020- Streaming’s First Financial Lockdown Update

Blog post by Tim Mulligan

22 Apr 2020

d2c

disney

netflix

As the world continues to adjust to the new normal of lockdown, work and entertainment now revolves around the home. Over the past month a combination of consumer survey data, ratings announcements and…

Consumption and Production Impacts on TV and Video Streaming under Lockdown

Blog post by Tim Mulligan

21 Apr 2020

Covid-19

COVID-19 programming

disney

Unsurprisingly the UK government opted to extend lockdown for a further three weeks last week, and today will mark the first full month of lockdown for UK consumers. In the US 95% of the population is…

Now Is the Time to Engage, Not Convert

Blog post by Hanna Kahlert

17 Apr 2020

conversion

Covid-19

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an…

AVOD Steps Out Into the Lockdown Era

Blog post by Tim Mulligan

16 Apr 2020

Peacock

quibi

roku

Yesterday saw the soft launch of Peacock, the new direct-to-consumer (D2C) ad-supported video on demand (AVOD) and subscription video on demand (SVOD) hybrid app from NBCUniversal – the media subsidiary…

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now…

Forget Virtual – UFC and NRL going Remote

Blog post by Alistair Taylor

10 Apr 2020

Associated Press

broadcaster

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement.…

Welcome to the new Era of Pandemic Programming

Blog post by Tim Mulligan

9 Apr 2020

Covid-19

disney

netflix

As 25% of the world gets used to a second month of lockdown following the public health crisis unleashed by the COVID -19 pandemic, the impact on video continues to grow. Propositions in this new landscape…

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