Blog: influencer

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Audience agency and the value of social media: the rise of the “digitine”

Hanna Kahlert

15 May 2024

digitine

TikTok

influencer

“Let them eat cake,” declared model and influencer Haley Kalil , dressed for the $75,000-per-ticket Met Gala in an unironically Marie Antoinette-style dress, in a viral TikTok video last weekend. Somehow,...

min read

Community and influencers are poised to lead a video monetisation revolution

Ben Woods

18 Apr 2023

DAZN

Twitch

Recurly

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are...

min read

Authenticity in the West versus artificiality in the East

Ashleigh Millar

23 Feb 2023

AI

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to...

min read

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

influencer

live sports

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

min read

Social video’s shopping push will be a rare recession winner

Ben Woods

22 Nov 2022

Social video

e-commerce

influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

min read

YouTube is Monetising Fandom Through Subscriptions

Amanda Stears

31 Jul 2019

Fandom

Fine Bros Entertainment

influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating...

min read