Blog: Video

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

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Ben Woods
After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video creators – no matter their skill or what they create – to complete a quick survey to ensure the industry is armed with the information it needs to support creators now, and into the future.
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Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

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Hanna Kahlert
Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content is making it hard for entertainment to create shared cultural moments As MIDiA explores in our 'Analogue revival' report , Culture is moving offline, as people seek real-world connections and entertainment companies need to adapt to a fragmented digital landscape White Lotus is not the internet viral darling that shows like Tiger King or Game of Thrones (GoT) once were.
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What got you here won’t get you there: how Spotify built a new business

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Mark Mulligan
Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only leading global DSP that is independent and therefore has to focus place more focus on commercial sustainability than peers owned by global tech superpowers.
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