Blog: Video

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Where do you stand on AI’s transformation of the video creator economy?

Cover image for Where do you stand on AI’s transformation of the video creator economy?

Ben Woods

9 May 2025

Audience Insight

Artificial intelligence is imposing revolutionary change on the creator economy. Tried and tested workflows are being automated, streamlined, and recalibrated by large language learning models that are promising to rid creators of tedious tasks.

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IMS Business Report 2025

Cover image for IMS Business Report 2025

Mark Mulligan

23 Apr 2025

Today I presented the 11th edition of the IMS Business Report at the ever-brilliant annual electronic music industry conference in Ibiza. And who doesn’t like a conference in Ibiza?! The full report is available via the IMS website.

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Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Cover image for Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Ben Woods

17 Apr 2025

Audience Insight

After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video creators – no matter their skill or what they create – to complete a quick survey to ensure the industry is armed with the information it needs to support creators now, and into the future.

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Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Cover image for Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content is making it hard for entertainment to create shared cultural moments As MIDiA explores in our 'Analogue revival' report , Culture is moving offline, as people seek real-world connections and entertainment companies need to adapt to a fragmented digital landscape White Lotus is not the internet viral darling that shows like Tiger King or Game of Thrones (GoT) once were.

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Why social is a double-edged sword for streaming TV

Cover image for Why social is a double-edged sword for streaming TV

Ben Woods

7 Mar 2025

Business Strategy

TV shows, movies, and social creator content are lane hopping in search of engagement. It is common practice now for SVOD services to distribute one or several episodes for free on YouTube and TikTok in the hope of transforming social video viewers into SVOD subscribers.

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Can the smart TV become a canvas for content creation?

Cover image for Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily on their smart TVs in December 2024.

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MIDiA’s analysts answer questions on their 2025 predictions

Cover image for MIDiA’s analysts answer questions on their 2025 predictions

Karol Severin

5 Feb 2025

Business Strategy

We are delighted by the overwhelmingly positive response and discussions sparked during our 2025 predictions webinar. We are grateful for all the engaging questions you asked during the session. Though we were unable to get through all of the excellent questions in the one-hour window, we certainly have not forgotten them.

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The podcast listener journey reveals a desire for human connection

Cover image for The podcast listener journey reveals a desire for human connection

Rutger Rosenborg

21 Jan 2025

Audience Insight

As the global podcast industry zeros in on video – especially social video – one overlooked discovery source has never really gone away: word of mouth. Despite a format that was born to be digital, podcasting still relies on the most analog of recommendation systems for discovery in the US, UK, and France.

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What got you here won’t get you there: how Spotify built a new business

Cover image for What got you here won’t get you there: how Spotify built a new business

Mark Mulligan

17 Jan 2025

Business Strategy

Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only leading global DSP that is independent and therefore has to focus place more focus on commercial sustainability than peers owned by global tech superpowers.

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The creator economy is booming, so why are we spending less time creating?

Cover image for The creator economy is booming, so why are we spending less time creating?

Ben Woods

8 Jan 2025

Creator economy

Product Strategy

YouTube’s grip on TV viewership in the West is tightening, reflecting the growing power of the creator economy. Nielsen data from July 2024 shows that YouTube now has the highest TV audience share on US smart TVs,10% versus Netflix’s 8.

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Can AI creator tools live up to their hype in 2025?

Cover image for Can AI creator tools live up to their hype in 2025?

Ben Woods

19 Dec 2024

Product Strategy

Generative AI dominated discussions about the entertainment industry’s future in 2024. Whether it is music, video, games, audio, or social, both the immediate and long-term impacts of this technological revolution have been hard to ignore.

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Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy

Cover image for Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy

Ben Woods

13 Dec 2024

Netflix is making sure everyone knows that Squid Game 2 is just around corner.The South Korean dystopian survival thriller has been subjected to a major global advertising splash ahead of the shows’ second season release on December 26, 2024.

min read

Saving creators’ time is the beginning – not the end – of the AI revolution

Cover image for Saving creators’ time is the beginning – not the end – of the AI revolution

Ben Woods

5 Dec 2024

Creator economy

Product Strategy

Ask content creators about their pain points and they will tell you that time is their greatest challenge. Despite their passion for producing the best possible content, creators often find themselves bogged down by tasks that hinder their creativity.

min read

Gamers spend more time on social video than games

Cover image for Gamers spend more time on social video than games

Rhys Elliott

5 Dec 2024

Game publishers have long used third-party video platforms such as Twitch and YouTube as springboards for game promotion. In return, Twitch and YouTube receive ad- and creator-driven revenues (like donations).

min read

A message to the entertainment industry: nurture fandom or risk losing control of your IP

Cover image for A message to the entertainment industry: nurture fandom or risk losing control of your IP

Ben Woods

29 Nov 2024

Creator economy

What makes a fan in 2024? Is it how much they spend? How often they watch, listen or play? Is it how much they broadcast their fandom across social apps? Of course, the answer is all the above – and more.

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It’s social’s stage now: MIDiA’s 2025 predictions webinar

Cover image for It’s social’s stage now: MIDiA’s 2025 predictions webinar

Mark Mulligan

28 Nov 2024

2025 predictions

One of my favourite parts of the MIDiA year is creating the MIDiA predictions report and webinar. It is always a true team effort, with our team of analysts spending weeks brainstorming ideas, proposing predictions, stress testing those to within an inch of their lives, and then writing the report.

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What would happen if Sony bought Kadokawa?

Cover image for What would happen if Sony bought Kadokawa?

Rhys Elliott

22 Nov 2024

Japanese media conglomerate Kadokawa recently confirmed that Sony sent it a letter of intent to acquire Kadokawa (increasing its current 2% stake). Kadokawa owns FromSoftware, the developer of Elden Ring , a 25-million-selling game that became a huge cultural moment in 2022.

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Are consumers ready for TikTok’s AI acceleration?

Cover image for Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series of quick-fire announcements, it revealed TikTok’s AI tools for advertisers as well as separate creator features for building AI-powered chat bots.

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Are social platforms losing the next generation to Roblox and Fortnite?

Cover image for Are social platforms losing the next generation to Roblox and Fortnite?

Ben Woods

15 Nov 2024

Unpacking social media strategy is now part and parcel of any election postmortem. From Elon Musk’s ownership of X to Donald Trump’s use of creators to target Gen Z men, understanding social’s role in the US election is to understand how influence is wielded in the digital age.

min read

How creator hardware companies can adapt to AI’s new creative lane

Cover image for How creator hardware companies can adapt to AI’s new creative lane

Ben Woods

7 Nov 2024

Product Strategy

creator hardware

Companies building creator hardware are used to disruption. The last seismic shift came in the shape of the smartphone. Mass market point-and-shoot cameras were met with an existential crisis when lenses and microphones capable of capturing high-quality video footage began making their way into mobile devices.

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