Video blog by MIDiA Research

Blog: Video

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Squid Game: The Challenge - successfully spinning new content from existing IP

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Blog post by Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

Can ReelShort succeed with short-form video entertainment where Quibi failed?

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Blog post by Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt...

Why Amazon’s road to the Bond millions is part of a bigger plan

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Blog post by Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show...

Why the video industry should embrace interactive gaming worlds

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Blog post by Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services....

Why smart TVs are the new frontline in interactive ads

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Blog post by Tim Mulligan

21 Nov 2023

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional...

Why measuring video attention requires nuance

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Blog post by Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Blog post by Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

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Blog post by Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For...

Why ad innovation will be so important for Netflix

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Blog post by Tim Mulligan

7 Nov 2023

This week, Netflix introduced a download feature into its Basic with Adverts subscription tier, making it the first ad-supported streaming service to offer this in video. This comes off the back of last...

Why Amazon is bringing FAST to podcasts

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Blog post by Tim Mulligan

31 Oct 2023

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup...

Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

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Blog post by Ben Woods

26 Oct 2023

Twitch’s annual showcase in Las Vegas was the moment new chief executive Dan Clancy put his stamp on the business. What surprised many – and delighted creators – was his decision to significantly...

What Netflix needs to do next

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Blog post by Tim Mulligan

25 Oct 2023

Business Strategy

Netflix’s Q3 2023 numbers were better than expected, with quarterly revenue up by 7.8% year on year to reach $8.5 billion, and operating margin now up to an impressive 22.4%. The company attributed its...

How Taylor Swift has ushered in an era of direct distribution for media fusion

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Blog post by Tim Mulligan

19 Oct 2023

Taylor Swift | The Eras Tour Concert Film

Cinematic releases of music concerts are nothing new, with the likes of the Beatles Help! film of 1965 ushering in a new era of mass participation for global fanbases beyond the concert arena. When Covid...

How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

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Blog post by Ben Woods

16 Oct 2023

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production...

Sony is tapping its core media fusion opportunity. Here is why:

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Blog post by Tim Mulligan

11 Oct 2023

cross entertainment

In March 2023, MIDiA wrote a report on the increasing media fusion emerging between gamers and video streaming. In rebooting video fandom we argued that gamers were now both shaping and being targeted...

How AI can empower creators by cutting through content saturation

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Blog post by Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

Goodbye DVDs, hello streaming economics rationalisation

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Blog post by Tim Mulligan

4 Oct 2023

streeaming economics

Last Friday saw the end of 25 years of Netflix’s DVDs subscription business, drawing to a close the pre-streaming model of home entertainment for the largest international subscription video on demand...

Why YouTube should disrupt streaming TV’s love affair with TikTok

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Blog post by Ben Woods

28 Sep 2023

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to...

Why investing in IRL entertainment is so important for Disney’s streaming future

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Blog post by Tim Mulligan

26 Sep 2023

It appears that investors are losing confidence in Disney as the transition from linear TV to streaming TV moves into its final chapter. Last week, Disney saw its stock price fall after announcing that...

Why Netflix should become a channel distributor for its streaming rivals

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Blog post by Ben Woods

21 Sep 2023

Long-running legal drama Suits has become a bittersweet tale for NBCUniversal. The show that gave Meghan Markle her pre-royalty taste of stardom was already considered a commercial success after its final...

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