Blog: advertising

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why ads in DMs are not the solution Instagram wants them to be

Cover image for Why ads in DMs are not the solution Instagram wants them to be
Hanna Kahlert
Key insights from this blog: Instagram's direct messaging features have become a core component of the platform; MIDiA data highlights that the majority of social media users log in to the platform to keep up to date with friends As Instagram's Feeds – and subsequently its Stories feature – have become cluttered with noise that distracts from its original purpose, DMs have become a safe haven for users MIDiA raises the question: will extending ads into DMs result in a significant drop in users? Instagram has recently announced a slew of features and updates to the direct messaging area of its app, from AI chatbots to colourful themes to broadcast channels, and other ways that make it easier for creators (and, of course, brands) to reach their audiences.
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Advertising remains podcasting’s best monetisation opportunity

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Rutger Rosenborg
Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of seven years, revenue will continue to climb from $4 billion to $10 billion and listeners will grow from almost 700 million to more than 1 billion worldwide.
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Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Cover image for Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?
Annie Langston
Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa, Spotify is rolling out its “broadcast-to-podcast” technology, which allows broadcasters to turn their live broadcast into an on-demand podcast — further taking the live out of audio .
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How AI will shake up the podcast market

Cover image for How AI will shake up the podcast market
Annie Langston
AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms such as Apple Books have already implemented this technology with its digital narration feature for its audiobooks, widening both its consumer and creator reach.
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