Blog: Video - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

It is time for video to seize the emerging monetisation opportunities of streaming TV

Cover image for It is time for video to seize the emerging monetisation opportunities of streaming TV

Tim Mulligan

23 Feb 2023

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

min read

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Cover image for Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an additional fee, and that user will get their own login.

min read

Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

min read

Disney versus Netflix – a tale of two contrasting commissioning strategies

Cover image for Disney versus Netflix – a tale of two contrasting commissioning strategies

Tim Mulligan

7 Feb 2023

video commissioning

streaming TV commissioning

Disney commissioning

Tomorrow Disney announces its Q1 FY23 earnings results (calendar Q4 2022). Investors will be looking to see continued momentum from the world’s largest direct-to-consumer service (as of Q2 2022) in response to Netflix’s strong Q4 22 results last month.

min read

Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:

Samuel Griffin

6 Feb 2023

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing demand by creators for greater remuneration is something of an uphill battle and as creators have been searching for multiple revenue streams, there has been a migration of content across platforms as a form of security and discoverability.

min read

Peak talent is here for streaming TV

Cover image for Peak talent is here for streaming TV

Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at creating a high-profile scripted drama to bring gamers to its direct-to-consumer service (D2C) HBO Max.

min read

The streaming wars will be won with technology, not content

Cover image for The streaming wars will be won with technology, not content

Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and franchises of yesteryear just as valuable to platforms as the next blockbuster hit.

min read

Why the paid sharing push by Netflix is a sign of weakness

Cover image for Why the paid sharing push by Netflix is a sign of weakness

Tim Mulligan

27 Jan 2023

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022 was a tough year, with a bumpy start but a brighter finish.

min read

YouTube has dismantled the walls between social video and SVOD

Cover image for YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a wholly different business to the platform that posted its first user-generated video – Me at the zoo – In April 2005.

min read

The metaverse transition: Fortnite

Cover image for The metaverse transition: Fortnite

Samuel Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher , Fortnite , Disney’s The Mandalorian, and HBO’s Westworld.

min read

Match point – Tennis faces its generational pivot through Netflix

Cover image for Match point – Tennis faces its generational pivot through Netflix

Tim Mulligan

19 Jan 2023

Drive to Survive

The recent success of the FIFA 2022 World Cup , despite the unwillingness of the organising body to update itsbrand identity,sent out mixed messages to sports rightsholders. On the one hand, business can continue as usual if one runs a unique branded tournament with thick-skinned partners.

min read

Is the net closing in on TikTok?

Cover image for Is the net closing in on TikTok?

Ben Woods

17 Jan 2023

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new customers lose their lustre when there is a need to hold onto those already engaged with a service.

min read

YouTube’s one-stop shop offers a salvation to creator burn-out

Cover image for YouTube’s one-stop shop offers a salvation to creator burn-out

Ben Woods

12 Jan 2023

Creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers, Stream Scheme told some of its viewers to quit streaming altogether.

min read

Netflix adds a splash of colour to 2023 content marketing

Cover image for Netflix adds a splash of colour to 2023 content marketing

Ashleigh Millar

11 Jan 2023

Netflix originals

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout social media platforms – not because of its plot, but because of its unique viewer experience.

min read

The 2023 cinema reboot

Cover image for The 2023 cinema reboot

Tim Mulligan

10 Jan 2023

The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of going to the movie theatre to watch the right kind of film .

min read

Netflix feels the pressure of succumbing to market demands around advertising

Cover image for Netflix feels the pressure of succumbing to market demands around advertising

Tim Mulligan

22 Dec 2022

Netflix basic with ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s Basic with ads tier launched on November 3rdin 12 markets to address a perceived weakness in its lowest tier pricing.

min read

Why TV is at risk of losing its cultural value

Cover image for Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

min read

Twitch can fight the digital advertising downturn with Guest Star

Cover image for Twitch can fight the digital advertising downturn with Guest Star

Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds of both streamers, was among the early try-outs of Guest Star – the livestreaming platform’s latest tool for bolstering viewer engagement.

min read

Can afforfable MOCAP help with VR adoption?

Cover image for Can afforfable MOCAP help with VR adoption?

Samuel Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release of Mocopi , a mobile MOCAP hardware, will allow users to attach sensors to their person and have an avatar mimic their movements on-screen.

min read

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Cover image for How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering Moretz is also a gamer in real life.

min read

‹
1
2
...
5
6
7
8
9
10
11
...
29
30
›

Showing 141 to 160 of 585 results.