Blog: Media and Marketing - Page 12

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

English Premiership Rugby gets set for a digital shake-up

Cover image for English Premiership Rugby gets set for a digital shake-up

Alistair Taylor

17 Dec 2020

English Premiership Rugby

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed the giant’s entry into the tender process to the Mail on Sunday , following Amazon’s experiment with live streaming rugby after its acquisition and £20 million lifeline for the exclusive UK broadcast rights to last months’ inaugural Autumn Nations Cup .

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Facebook faces anti-trust lawsuits, sounding a warning to big tech

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Hanna Kahlert

16 Dec 2020

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s practices violate fair competition laws.

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DAZN launches globally with advent calendar offering of boxing contests

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Alistair Taylor

3 Dec 2020

subscription video on demand

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its original plans to coincide its launch with Canelo Alvarez’s world title fight in May.

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Netflix brings chess back to the mainstream with Queen’s Gambit power move

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Hanna Kahlert

30 Nov 2020

Media and Marketing

When Netflix aired its chess-themed TV series The Queen’s Gambit on October 23rd, the choice of topic seemed a quizzically niche one. Chess has not seen mainstream enthusiasm since Cold-War-era face-offs between Russia and the West, with a match between US prodigy Bobby Fischer and formidable Soviet Boris Spassky watched by millions.

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Social media propositions are competing by homogenising?

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Hanna Kahlert

24 Nov 2020

Media and Marketing

‘Tis the season for new social media layouts, it seems. Recently, Instagram has introduced a new layout featuring a combined Reels/Stories tab and a shopping tab; Twitter has rolled out its own form of stories, called “Fleets” (get it? Because they’re fleeting?) and Snapchat has, directly in the wake of its Voisey acquisition , launched TikTok-esque Spotlight , sponsored by creators.

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DraftKings is making its own strategic bet on the rise of the US sports betting market

Cover image for DraftKings is making its own strategic bet on the rise of the US sports betting market

Alistair Taylor

19 Nov 2020

betting company

US-based sports betting company DraftKings’ stock value has grown 11% following a strong third-quarter performance in which its revenues increased 98% year on year (YoY) to reach $132.8 million, up from $67 million in Q3 2019.

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Catch up with MIDiA's post-pandemic programming podcast series

Cover image for Catch up with MIDiA's post-pandemic programming podcast series

Dara Jegede

11 Nov 2020

MIDiA has long said that podcasts are a rising force in the audio entertainment market – and we’ve put our efforts where our insights are, launching our first podcast series. Our episodes are now available to listen to on Spotify , Apple Podcasts and Amazon Music .

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Why the sports broadcast model is now under threat

Cover image for Why the sports broadcast model is now under threat

Alistair Taylor

6 Nov 2020

Sinclair Broadcast Group

sports broadcast

The Sinclair Broadcast Group reported its Q3 2020 results earlier this week, which highlighted the detrimental impact sporting investments had on its balance sheet. A 37% year-on-year (YoY) increase in consolidated revenue (to $1.

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The Premier League going pay-per-view means a sucker-punch for sports fans

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Alistair Taylor

15 Oct 2020

English Premier League

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans on a pay-per-view (PPV) basis.

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Developers versus distributors: The App and Play Stores see challenge on the horizon

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Hanna Kahlert

7 Oct 2020

Six months ago, Apple’s App Store and Google’s Play Store were the unquestioned gateways between app developers and consumer devices. Today, the unshakeable foundations of the fortress walls are, well, shaken.

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German Bundesliga faces 20% decline in value for its international rights

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Alistair Taylor

1 Oct 2020

German business publisher Sponsors has announced the German Football League (DFL) is facing a 20% decline in the total value of its overseas’ broadcast rights for the 2020/21 campaign. This is down from the €250 million ($292 million USD) that Bundesliga International (the league’s international sales operation) generated last year.

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Big tech is on the spot as the lines between commercial and political begin to blur

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Hanna Kahlert

28 Sep 2020

Media and Marketing

Two months ago, on July 30th, the CEOs of Apple, Google, Facebook and Amazon testified before US congress in a hearing largely focusing on the implications of antitrust law in their business operations.

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Oracle and Walmart re-emerge to take on the future of a US TikTok

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Hanna Kahlert

22 Sep 2020

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart looked to be the partnership to take up the torch.

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Creating the digital home of hockey - SportsPro Live panel

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Alistair Taylor

17 Sep 2020

Yesterday at SportsPro Live, I had the pleasure of moderating a panel discussing the creation of the digital home of hockey with Thierry Weil, International Hockey Federation (FIH)’s CEO and Jean-Luc Jezouin, SVP, Business Development at Nagra .

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Verizon Media announces platform to ‘evolve’ live streaming experience

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Alistair Taylor

16 Sep 2020

Verizon Media announced a series of new Media Platform improvements in a press release today (16th September), intended to ‘evolve the live streaming experience’. These features are all aimed at increasing fan engagement following COVID-19’s detrimental impact on the overall viewing spectacle of live sports.

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Zombies and vaporwave: Consumer vibes in 2020

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Hanna Kahlert

12 Sep 2020

News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content marketplace.

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Wanda Sports Group’s financials highlight long-term impact of live hiatus

Cover image for Wanda Sports Group’s financials highlight long-term impact of live hiatus

Alistair Taylor

3 Sep 2020

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of decreasing revenues , following its disappointing Q1 results which saw a 26% year-on-year (YoY) decline attributed to losses within the Chinese company’s spectator sports and mass participation divisions.

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Cover image for Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

streaming service

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Cover image for Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Alistair Taylor

19 Aug 2020

Universal platform

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game mode has been a breakthrough for the platform ever since it was released.

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Facebook’s “Reels” bid to move into TikTok gap will fail

Cover image for Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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