Blog: tech major

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English Premiership Rugby gets set for a digital shake-up

Cover image for English Premiership Rugby gets set for a digital shake-up
Alistair Taylor
Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed the giant’s entry into the tender process to the Mail on Sunday , following Amazon’s experiment with live streaming rugby after its acquisition and £20 million lifeline for the exclusive UK broadcast rights to last months’ inaugural Autumn Nations Cup .
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Amazon One - Family Christmas Nil

Alistair Taylor
Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.
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Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Alistair Taylor
Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This pivot comes off the back of the Chinese regulators freezing approvals for games licenses, a key contributor to Tencent’s revenue and an overall tightening in government regulations, which has seen a severe reduction in gaming approvals since March .
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