Blog: Media and Marketing - Page 11

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The ‘new normal’ starts… when?

Hanna Kahlert

20 Apr 2021

Media and Marketing covid-19 research covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but unevenly across markets and demographics, meaning that the future of entertainment is nigh but sti...

Cover image for The ‘new normal’ starts… when?

What live in 2021 can learn from live in 1921

Tim Mulligan

16 Apr 2021

sports broadcasting live streaming virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).

Cover image for What live in 2021 can learn from live in 1921

Lockdown & Dragons: Fantasy proves the fandom effect

Hanna Kahlert

8 Apr 2021

Games Media and Marketing Fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on – making it more essential than ever to understand the trends behind shifting consumer behaviour...

Cover image for Lockdown & Dragons: Fantasy proves the fandom effect

What does the NFT hype mean for artists?

Hanna Kahlert

18 Mar 2021

Media and Marketing NFT non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth of Bitcoin, and announcing that it planned to accept Bitcoin as payment.

Cover image for What does the NFT hype mean for artists?

Fans come first in the attention recession

Hanna Kahlert

2 Mar 2021

Media and Marketing Fandom Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply as consumers are freed to spend time outside of their homes on pre-pandemic activities and compel...

Cover image for Fans come first in the attention recession

Clubhouse session: Is attention killing culture?

Mark Mulligan

24 Feb 2021

Media and Marketing Cultural trends

Join myself, Hanna Kahlert and Karol Severin Thursday 25that 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity. In this session we will be exploring how the focus on capturing audiences’ time and attention at all cos...

Cover image for Clubhouse session: Is attention killing culture?

Clubhouse and the next evolution of audio

Hanna Kahlert

23 Feb 2021

Music Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown periods, as background audio surges into the space left behind by contextual ambiance.

Cover image for Clubhouse and the next evolution of audio

The COVID bounce and the coming attention recession

Mark Mulligan

19 Feb 2021

media consumption entertainment consumption Audiobooks

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start of the pandemic, MIDiA Research estimated that there would be an extra 15% of consumption time f...

Cover image for The COVID bounce and the coming attention recession

MIDiA welcomes three new hires

Dara Jegede

17 Feb 2021

team MIDiA Research Jobs at MIDiA

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.

Cover image for MIDiA welcomes three new hires

Taylor Swift and the changing tide of artist power

Hanna Kahlert

16 Feb 2021

Music Media and Marketing Cultural trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership.

Cover image for Taylor Swift and the changing tide of artist power

Three trends that will shape the rest of 2021, and beyond

Mark Mulligan

15 Feb 2021

the immersive web entertainment internets Insurgents

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web is characterised by environments in which we do not simply conduct extensions of in-real-life activit...

Cover image for Three trends that will shape the rest of 2021, and beyond

New artists, does it pay to be streaming first?

Keith Jopling

10 Feb 2021

Strategy Marketing Streaming Music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions for us, we do that ourselves”, something a globally successful 10-album rock behemoth can...

Cover image for New artists, does it pay to be streaming first?

UMG licensing deal solidifies TikTok’s lead in social media innovation

Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music Group and, as of 8 February 2021, Universal Music Group .

Cover image for UMG licensing deal solidifies TikTok’s lead in social media innovation

Driving cross-generational appeal in entertainment universes

Karol Severin

8 Feb 2021

cross-generational Gen Z universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of everybody’ , which may lead to true fandom with nobody.

Cover image for Driving cross-generational appeal in entertainment universes

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Hanna Kahlert

3 Feb 2021

Media and Marketing content consumption consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to make you think only they can do what they do.

Cover image for To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Streaming is killing culture? Tell that to the Sea Shanty

Hanna Kahlert

26 Jan 2021

Media and Marketing

Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements over fan-centric marketing.

Cover image for Streaming is killing culture? Tell that to the Sea Shanty

Songs are the golden eggs in music catalogues, but who is looking after the goose?

Keith Jopling

20 Jan 2021

Strategy music catalogue Marketing

Marketing Long Read Part 1: Catalogue & Song Management It will not have escaped your attention that music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up.

Cover image for Songs are the golden eggs in music catalogues, but who is looking after the goose?

Is this the beginning of the end for Instagram?

Hanna Kahlert

19 Jan 2021

Media and Marketing Cultural trends

It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host, and the impact it has – ranging from filter bubbles, to “fake news”, to campaigns against min...

Cover image for Is this the beginning of the end for Instagram?

Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Alistair Taylor

7 Jan 2021

D-Day Year 0 Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights more important than for the NHL, with 2021 shaping up to be the most significant year in the le...

Cover image for Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

The live versus streaming demographic paradox

Hanna Kahlert

5 Jan 2021

Artists demographic insight

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the year since the first social distancing measures were put in place – and navigating the future wi...

Cover image for The live versus streaming demographic paradox

© 2025 MIDiA Research Ltd. All Rights Reserved.