Blog: Bundesliga

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Football looks to build digital engagement through Fortnite collaboration

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Alistair Taylor

22 Jan 2021

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to...

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Why DAZN is adapting to German consumer nuances with linear and digital bets

Cover image for Why DAZN is adapting to German consumer nuances with linear and digital bets

Alistair Taylor

22 Oct 2020

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where...

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German Bundesliga faces 20% decline in value for its international rights

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Alistair Taylor

1 Oct 2020

German business publisher Sponsors has announced the German Football League (DFL) is facing a 20% decline in the total value of its overseas’ broadcast rights for the 2020/21 campaign. This is down from...

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Wanda Sports Group’s financials highlight long-term impact of live hiatus

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Alistair Taylor

3 Sep 2020

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of...

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

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Alistair Taylor

24 Aug 2020

streaming service

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that...

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Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

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Alistair Taylor

6 Aug 2020

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live...

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TwitchSports: Amazon throws sports into the starting line-up

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Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

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DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

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Alistair Taylor

24 Jul 2020

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their...

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Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

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Alistair Taylor

24 Jun 2020

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

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Bain Capital Fashions Itself Goal-Scoring Opportunity with Tabled Serie A Offer

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Alistair Taylor

16 Jun 2020

Italian football league Serie A is attracting suitors for an equity share, following a €3 billion ($3.4 billion) ‘tentative offer’ made by Bain Capital for 25% of the league. This opened up competition...

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Premier League Acknowledges Priorities Have Changed During Lockdown

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Alistair Taylor

11 Jun 2020

artificial crowd noise

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

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Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

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Alistair Taylor

27 May 2020

Australian Rules Football

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island , the NRL to ferry players to and from games, and the WWE performed to empty...

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Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

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Alistair Taylor

21 May 2020

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

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Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting...

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Alistair Taylor

21 Feb 2019

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...

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Eleven Sports Loses Serie A Rights As Partnership With IMG Ends

Alistair Taylor

1 Feb 2019

audience acquisition

Eleven Sports, the fledgling sports-centric streaming service has lost the UK and Irish rights for Serie A and Eredivisie, following a strategic decision to ‘amicably’ end its partnership with international...

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DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Alistair Taylor

17 Jan 2019

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest...

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