Blog: Media and Marketing - Page 14

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Sports Fans Consumer Trends 2019

Hanna Kahlert

4 Sep 2019

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights.

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Starz to Increase Brand Presence with AT&T Carriage Deal

Amanda Stears

3 Sep 2019

pay tv operators

On August 30, AT&T announced a multi-year content carriage deal with Starz, allowing AT&T to offer STARZ content to its customers. This content deal includes STARZ and STARZ ENCORE premium linear and HD channels, On-Demand, HD On-Demand and online services.

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Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Alistair Taylor

30 Aug 2019

Media and Marketing

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12 , Disney looks set to take on streaming incumbent Netflix both domestically and internationally by presenting a unique opportunity to advance its stake as the go-to destination for consuming content.

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Spotify and the Car: Old World, New Tech

Zach Fuller

29 Aug 2019

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the company as well as the proclivity of users to listen all the way through songs while driving compared to the habit of switching regularly on a phone.

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Hasbro and the Lure of Peppa Pig

Tim Mulligan

29 Aug 2019

Astley Baker Davies

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of the direct-to-consumer big bang moment of 2019.

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Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Hanna Kahlert

27 Aug 2019

cultural insight

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable, services like Netflix and Spotify would likely lose out quickly as consumers rush to minimise their spending.

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Anyone Order Latency? Mediaset Falls at the First Hurdle

Alistair Taylor

23 Aug 2019

Media and Marketing

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency issues and Smart TV distribution plagued the streaming services broadcast, with complaints galore of transmission issues and reported delays of up to five minutes from disgruntled subscribers.

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What Happens When Tencent Owns 10% of UMG?

Zach Fuller

22 Aug 2019

To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the company regularly proving sceptics wrong through its ability to consistently retain the largest market share of the music streaming industry despite competing against the deep pockets of its tech major rivals.

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The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today still retain loyal ties to brands and behaviours from their respective pasts.

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CBS, Viacom and Media Mergers: Is It Different This Time?

Zach Fuller

15 Aug 2019

Media mergers have a storied history, and one that is often not too positive. Whether it is Time Warner or AOL, talk of synergies often fades when confronted with consumer appetite – but at the risk of sounding like a broken record, perhaps it is worth considering how this time it may be different.

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Podcasts Are Capturing Children's Attention

Amanda Stears

14 Aug 2019

Media and Marketing

With Disney’s latest announcement of a bundle deal for Disney+, Hulu and ESPN+, the video streaming landscape just got more intensely competitive for both consumers and content providers alike. For OTT providers, the ability to retain customers has become just as vital as acquiring new users – Netflix’s missed Q2 earnings is a testament to the importance of retaining customers in core domestic markets.

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Data Says: E-sports Events Are More About Live Entertainment than Gaming

Karol Severin

8 Aug 2019

brand activation

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers, right? …WRONG! Data from the Q1 MIDiA Research survey across the US, UK, Canada, Australia, Germany, Sweden, France, Netherlands, Japan, Mexico, Brazil and India (n=12,000) states that 5% of gamers attend e-sports events, compared to a 3% all-consumer average.

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Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Hanna Kahlert

8 Aug 2019

cultural insight

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity to all the economic boom and political chaos of the last – this can prove, shall we say, disheartening.

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BBC iPlayer to Lead Catch-up TV

Amanda Stears

7 Aug 2019

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able to watch shows longer than the standard 30-day period, viewers can also expect more than 50 shows to be added on BBC iPlayer.

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Backing Both Horses: The Thinking Behind Tencent’s UMG Stake

Mark Mulligan

6 Aug 2019

As long expected, Tencent is poised to take a stake in Vivendi, reported to be 10%. While the news might not be surprising, there are a number of important factors at play: Tencent fast-tracked? Given that various entities stated their interest in investing in UMG, Vivendi appears to have fast-tracked Tencent.

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Will Content Fragmentation Drive a New Rise of Piracy?

Hanna Kahlert

1 Aug 2019

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken by legitimate streaming services, which also challenged – and continue to challenge – long-held traditional methods approaching irrelevancy given new technological capabilities available on the market.

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YouTube is Monetising Fandom Through Subscriptions

Amanda Stears

31 Jul 2019

Fine Bros Entertainment

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating in its blog, “This service offered monthly subscriptions for some channels, but with less than 1% of creators using it today, it never achieved popularity with creators or users”.

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Why Sitcoms Are the Leaders in Scripted Shows

Amanda Stears

24 Jul 2019

On May 2004, 52.5 million Americans tuned in to watch the season finale of Friends. 15 years later, it is still one of the most-watched TV shows in history. When news broke that Friends and The Office (US) will no longer be available on Netflix come early 2020, subscribers were not pleased.

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New MIDiA Artist Survey – Take Part!

Mark Mulligan

16 Jul 2019

Independent artists

Firstly, thanks to all of you who took part in our artist survey last year. If you did so, you should by now have received the link to the free report. If not, email us at info@midiaresearch and we’ll get it to you.

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New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom, a third of mobile customers find the process of switching to another provider cumbersome.

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