Blog: Media and Marketing - Page 15

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How is Korean Wave Disrupting the Digital Landscape?

Amanda Stears

3 Jul 2019

Media and Marketing

Despite recently faced with shocking sex scandals, it's not all gloom and doom in South Korea's entertainment industry. K-pop group Blackpink was the first ever Korean female group to grace the stage of Coachella.

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Why Stormzy as a Glastonbury Headliner Makes Sense Post-Streaming

Zach Fuller

27 Jun 2019

Live music industry

music festivals

On the eve of Stormzy becoming the first Grime artist to headline Glastonbury, it is worth considering what this represents in terms of the link between the new streaming economy and live music. The South Londoner’s slot is notable less for the now-obligatory controversy that greets any Worthy Farm headliner that isn’t an established rock band (as per Jay-Z and Kanye West’s turns at the festival), but rather should be viewed as a pivot in what the wider live audience ought to expect from the next wave of headliners.

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Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert

25 Jun 2019

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive – should, of course, the latest in a long line of SomethingCoins manage to be meaningfully adopted at all.

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Libra and the Media: What Does Facebook’s Move into Cryptocurrency Mean for Content Monetisation?

Zach Fuller

20 Jun 2019

content monetisation

Zuckbucks have landed, albeit by a different name. The simply named Libra (MIDiA is still holding out for Jeff’s Pesos being Amazon’s official coin) is Facebook’s first venture into the world of crypto.

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Why LA’s Finest Could Be Pay-TV’s House of Cards Moment

Tim Mulligan

12 Jun 2019

Gabrielle Union

When an irresistible force comes along there are two options: either get out of the way, or go with the flow. Charter Communications, the third largest US traditional pay-TV operator, has decided to do just that by buying for its Spectrum cable service the exclusive rights to Sony Pictures production LA’s Finest – a project brought to fruition by actor and producer Gabrielle Union.

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Here’s Why Apple Just Killed Off iTunes

Mark Mulligan

4 Jun 2019

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing it with three new apps: Apple Music, Apple Podcasts and Apple TV Apps.

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How ByteDance May Just be About to Drive the Next Streaming Paradigm

Mark Mulligan

24 May 2019

Media and Marketing

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global streaming revenues were up 30% in 2018 to reach $19.

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

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Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Alistair Taylor

10 May 2019

21st Century Fox

additive service

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly revenue.

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Is Sinclair About to Cause a Stir in US Streaming Sports Coverage?

Tim Mulligan

9 May 2019

Sinclair Broadcasting

This has been a busy week for Disney. As part of the regulatory approval terms for acquiring 21stCentury Fox’s non-US TV network businesses, it had to divest itself of the 22 regional sports networks (RSNs) which it finally acquired in March.

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Walmart the Video Innovator?

Tim Mulligan

1 May 2019

This week in New York Walmart is holding a presentation for leading ad agencies. The world’s largest retailer will pitch the advertising opportunities around a combination of original shows and new tech on its streaming service Vudu, which potentially could provide it with a domestic edge in the rapidly evolving ad-supported video on demand (AVOD) space.

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Why Airbnb Making Content for Apple Is Radical

Georgia Meyer

30 Apr 2019

Media and Marketing

On 24th April Reuters broke the news that Airbnb is creating a docuseries (“Home”) for Apple’s upcoming streaming service. Over on Amazon Prime Video’s Direct service, Jaguar, Lexus and Shell have all uploaded branded entertainment documentaries available for Amazon Prime Video subscribers to watch.

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Luminary Media Bets Big on Ad-Free Podcasts

Georgia Meyer

24 Apr 2019

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content to users for $8 per month.

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Four Principles for Marketeers to Achieve Business Growth

Cover image for Four Principles for Marketeers to Achieve Business Growth

Georgia Meyer

16 Apr 2019

business growth

Digital economy

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA Research has published a report detailing four principles that will equip marketeers with the mindset and tools to achieve business growth via successful marketing in the rapidly evolving digital economy.

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Snapchat Announces Ad Business but Is It Time Up for Third-Party Targeting?

Georgia Meyer

15 Apr 2019

Media and Marketing

On Thursday 4 th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than – the developer conferences run by Facebook, Google and Apple each year.

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Ecommerce Wars – Can Instagram’s Shop Window and Check-Out All-in-One Compete with Amazon’s Own Brand Ambitions and Voice?

Georgia Meyer

3 Apr 2019

Conquesting Ads

Commerce has moved online. In this rapidly evolving space, the dynamics of which govern the fortunes of so many businesses and brands, Amazon, Walmart and Instagram are playing their hands fiercely. Their product strategies are defining the space for consumers and businesses alike.

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The Bullish Case for Apple’s Transition into Media

Tim Mulligan

2 Apr 2019

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s price opened at $191.

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SXSW 2019: Streaming, Radio and the Unevenly Distributed Future

Zach Fuller

18 Mar 2019

‘The future is already here, it’s just not evenly distributed’. In many ways, this quote by science fiction writer William Gibson surmises the work we do at MIDiA: cautiously observing new tech developments and remaining aware of the hype cycle that characterises the adoption curve.

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Kobalt is a Major Label Waiting to Happen

Mark Mulligan

6 Mar 2019

artist contracts

Disclaimer: Kobalt is a label, a publisher, as well as a Performing Rights Organisation (PRO). This post focuses on its label business, but does not presume to overlook its other aspects. News has emerged of Kobalt potentially looking to raise an additional $100 million of investment , following a 2017 round of $89 million and a 2015 $60-million round led by Google Ventures.

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TV Ad Round-Up – How the New Video Landscape Competes For Ad Dollars

Georgia Meyer

6 Mar 2019

Media and Marketing

The past ten years of video content, and media content more generally, has been characterised by debates on subscription verus ad-supported revenue models. For a while, Netflix’s subscription model was the envy of the media landscape, suggesting subscription models were the most sustainable means of building business in the digital economy.

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