MIDiA Blog - Page 53

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The games industry has changed; E3 needs to do the same if it is to remain relevant

Cover image for The games industry has changed; E3 needs to do the same if it is to remain relevant

Karol Severin

21 Jun 2021

This year’s E3 has experienced mixed reviews, with the consensus largely being that some interesting announcements were made, but they no longer provide an all-encompassing view of what’s going on in the games industry and what to get excited about for the rest of the year.

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The paradox of small

Cover image for The paradox of small

Mark Mulligan

18 Jun 2021

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music, but it is impacting the music industry more directly than it is other entertainment industries – in large part because the music business is not yet set up for the economies of micro audiences.

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The sensationalisation of news comes head-to-head with Euro 2020

Cover image for The sensationalisation of news comes head-to-head with Euro 2020

Hanna Kahlert

17 Jun 2021

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could have predicted the live coverage of an on-field cardiac arrest of a 29-year-old player.

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The crowd still matters for live sports broadcasting

Cover image for The crowd still matters for live sports broadcasting

Tim Mulligan

17 Jun 2021

sports broadcast

UEFA Champions League

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe.

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The opportunity behind the Roblox lawsuit

Cover image for The opportunity behind the Roblox lawsuit

Kriss Thakrar

14 Jun 2021

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers Association has filed a $200 million lawsuit against the platform, directly citing the copyright infringement facilitated by the in-game product.

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Games video creators can help attract new audiences to esports, if rights holders empower them to

Cover image for Games video creators can help attract new audiences to esports, if rights holders empower them to

Karol Severin

14 Jun 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather than just on the sports angle, in order to most effectively capitalise on the opportunity.

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We’re Hiring (again)

Cover image for We’re Hiring (again)

Mark Mulligan

11 Jun 2021

Streaming Music

Business Strategy

The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the interconnected nature of the digital entertainment landscape been more important, which also means that never before has MIDiA’s holistic, cross-industry view been more important.

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From network to Bulletin: Is this the future of Facebook?

Cover image for From network to Bulletin: Is this the future of Facebook?

Hanna Kahlert

10 Jun 2021

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven TikTok .

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Netflix versus Amazon Prime Video – depth versus breadth

Cover image for Netflix versus Amazon Prime Video – depth versus breadth

Tim Mulligan

10 Jun 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021.

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Marketing a game? Put enough focus on Discord and TikTok

Cover image for Marketing a game? Put enough focus on Discord and TikTok

Karol Severin

7 Jun 2021

games marketing

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media.

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The rediscovered power of time-seasoned brand equity

Tim Mulligan

4 Jun 2021

Warner Bros. Discovery

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery . This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape.

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The productisation of music rights

Cover image for The productisation of music rights

Mark Mulligan

4 Jun 2021

music catalogues

music catalogue acquisitions

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.

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The content versus culture conundrum

Cover image for The content versus culture conundrum

Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old struggle of artists throughout history.

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Why video streaming needs to stop fighting the last consumer war

Cover image for Why video streaming needs to stop fighting the last consumer war

Tim Mulligan

28 May 2021

Silver Streamer

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur.

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Music and podcasts are competing for the same time

Cover image for Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share.

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Why we could see Epic Games gradually turn Fall Guys into free to play?

Cover image for Why we could see Epic Games gradually turn Fall Guys into free to play?

Karol Severin

28 May 2021

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid game to wider audiences and raise awareness for Fall Guys – a marketing push it needs if its business model is to remain unchanged in the long term.

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Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Cover image for Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself, adding to its portfolio image-sharing app Instagram and end-to-end encrypted messaging service WhatsApp to form a powerful trifecta dominating mainstream digital socialisation.

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Hi-Res audio: It’s all about a maturing market

Cover image for Hi-Res audio: It’s all about a maturing market

Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is – how shall we put it, interesting .

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Cover image for UGC vs. Premium: Is the video valuation bubble big enough to burst?

Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market.

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This time Amazon really does have Bond in its sights

Cover image for This time Amazon really does have Bond in its sights

Tim Mulligan

20 May 2021

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.

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