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Why the markets are wrong about Paramount

Cover image for Why the markets are wrong about Paramount
Tim Mulligan
Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event was held to announce the rebranding of the company to Paramount (the iconic name of its flagship production business) and a reiteration of the entity’s determination to focus on its streaming-first future.
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