Why the markets are wrong about Paramount

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event was held to announce the rebranding of the company to Paramount (the iconic name of its flagship production business) and a reiteration of the entity’s determination to focus on its streaming-first future.
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