NFT blog by MIDiA Research

Blog: NFT

ChatGPT raises new potential for NFTs

Blog post by Hanna Kahlert

25 Jan 2023

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened –...

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Blog post by Hanna Kahlert

5 Oct 2022

scarcity

entertainment

Music

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Blog post by Hanna Kahlert

19 Aug 2022

entertainment

Cultural Trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was...

Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Blog post by Hanna Kahlert

10 Aug 2022

crypto

etherium

NFT

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a...

Are we headed towards subscription fatigue?

Blog post by Hanna Kahlert

21 Jul 2022

subscription

fatigue

NFT

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

Reflections on the music industry at NFT.NYC

Blog post by Tatiana Cirisano

23 Jun 2022

cryptocurrency

NFT

record labels

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

Meta leans in to the creator economy

Blog post by Hanna Kahlert

21 Jun 2022

Time for a metaverse reality check

Blog post by Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

2022 will be a reckoning point for cultural value in digital entertainment

Blog post by Hanna Kahlert

5 Jan 2022

NFT

niche

publishing

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have...

Why the NFT hype will inevitably reach a (painful) normalisation point

Blog post by Hanna Kahlert

17 Dec 2021

NFT

cryptocurrency

bitcoin

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music...

Why Bored Ape and other NFTs need music (not just the other way around)

Blog post by Tatiana Cirisano

17 Nov 2021

NFT

cryptocurrency

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

Reality check: NFTs are still niche, but they do have mainstream potential

Blog post by Karol Severin

11 Nov 2021

NFT

Games

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most...

What does the NFT hype mean for artists?

Blog post by Hanna Kahlert

18 Mar 2021

Media and Marketing

NFT

non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth...