Blog: NFT

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Cover image for Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
Hanna Kahlert
Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a digital-entertainment industry seeking new clarity on the concepts of ownership and value in a streaming-first market, with audiences prioritising access over ownership.
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Reality check: NFTs are still niche, but they do have mainstream potential

Cover image for Reality check: NFTs are still niche, but they do have mainstream potential
Karol Severin
The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most hyped trends are often labelled as ‘going mainstream’ too early, which can be a misleading label that causes stakeholders to over-focus or over-invest on the trend too soon.
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