MIDiA Blog - Page 54

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Cover image for Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Karol Severin

17 May 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy.

min read

The reign of the superstar is over

Cover image for The reign of the superstar is over

Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.

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The rise of the silver streamer

Cover image for The rise of the silver streamer

Tim Mulligan

11 May 2021

Silver Streamer

Video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and how to retain newly-acquired streamers gained during the great lockdown boom of 2020/21.

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Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Cover image for Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Karol Severin

10 May 2021

Epic Games embarked on the journey of attracting third-party developers a while ago , but it has now made a significant step towards building up a go-to marketplace and distribution centre for designers and creators of digital art and in-game items.

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Growth drivers – what comes after streaming

Cover image for Growth drivers – what comes after streaming

Mark Mulligan

7 May 2021

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that streaming grew more than it would have otherwise, delaying the inevitable slowdown in streaming revenue growth.

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Beyond Consumption: A New Era for Entertainment

Cover image for Beyond Consumption: A New Era for Entertainment

Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent with entertainment, and fuelled prolific releases of platforms, content, and subscription options.

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Why Netflix is now the canary in the peak streaming coal mine

Cover image for Why Netflix is now the canary in the peak streaming coal mine

Tim Mulligan

5 May 2021

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s share price, and angst-ridden analytical pieces about how Netflix is now losing market share, both in absolute growth (the streaming service missed its Q1 2021 subscriber target), and in engagement time.

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Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Cover image for Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Hanna Kahlert

4 May 2021

Media and Marketing

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some consumers sooner than others – painting a year-ahead picture of a global marketplace as different and difficult to predict as from this time last year.

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Fandom versus format: Formula One is driving through a new sprint format to push engagement

Cover image for Fandom versus format: Formula One is driving through a new sprint format to push engagement

Srishti Das

30 Apr 2021

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the reduced value the sport offered to the empty streets and stands in host cities.

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How should we celebrate fame in today’s music business?

Cover image for How should we celebrate fame in today’s music business?

Keith Jopling

29 Apr 2021

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram I came across Flea’s feed (he of the Red Hot Chili Peppers).

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Spotify pushes prices up, but do not expect dramatic effects

Cover image for Spotify pushes prices up, but do not expect dramatic effects

Mark Mulligan

27 Apr 2021

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming pricing has remained locked at $9.

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The case for next-generation spectator modes in games

Cover image for The case for next-generation spectator modes in games

Karol Severin

26 Apr 2021

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next level.

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The first virtual Oscars makes the Academy Awards look a lot like the real world

Cover image for The first virtual Oscars makes the Academy Awards look a lot like the real world

Tim Mulligan

26 Apr 2021

Yesterday saw the 93rdAcademy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever) in LA, the twin venues of Union Station and Dolby Theatre were the COVID-complaint hubs of the first ever virtual Academy Awards ceremony, making the prestigious Oscars join the long list of live events which are now performed primarily in the digital ether.

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Super League feels the cost of forgetting fans

Cover image for Super League feels the cost of forgetting fans

Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA Research Consumer Survey).

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The social studio will empower the next million producers

Cover image for The social studio will empower the next million producers

Kriss Thakrar

23 Apr 2021

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept to reality with Facebook’s Sound Studio announcement.

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The ‘new normal’ starts… when?

Cover image for The ‘new normal’ starts… when?

Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but unevenly across markets and demographics, meaning that the future of entertainment is nigh but still vague in timeline.

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What does it mean to 'fix streaming'?

Cover image for What does it mean to 'fix streaming'?

Keith Jopling

19 Apr 2021

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value of songs, requiring bigger marketing strategies and in turn, more consumption of those songs: “The Song Economy is the new music industry’s growth engine.

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Why is D2C okay for HBO, but not Manchester United?

Cover image for Why is D2C okay for HBO, but not Manchester United?

Tim Mulligan

19 Apr 2021

The Super League

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League.AC Milan, Arsenal, Atlético Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur have all joined as founding clubs, with a further three expected to join prior to the start of the inaugural season commencing in August.

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What live in 2021 can learn from live in 1921

Cover image for What live in 2021 can learn from live in 1921

Tim Mulligan

16 Apr 2021

sports broadcasting

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).

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The music industry’s centre of gravity is shifting

Cover image for The music industry’s centre of gravity is shifting

Mark Mulligan

16 Apr 2021

music industry investment

music investment

Regular readers will know that MIDiA has been analysing the creator tool space for some time now and building the case for why the changes that are taking place will be transformational not just for the creator tools space itself but for the music business as a whole.

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