Blog: spotify podcasts

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Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism
Rutger Rosenborg
As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg , Spotify’s content acquisition strategy is shifting from podcasters to video creators: “ What’s different in today’s news is Spotify seeking YouTube-oriented creators and specifically looking for them to simply put their show on the service ”.
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Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity
Rutger Rosenborg
Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of seven years, revenue will continue to climb from $4 billion to $10 billion and listeners will grow from almost 700 million to more than 1 billion worldwide.
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Audio is not enough: Why audio platforms and creators are betting on video

Cover image for Audio is not enough: Why audio platforms and creators are betting on video
Rutger Rosenborg
Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media advertising to podcasts following in the footsteps of TV and film and Amazon opening the IP tap for its Audible to Prime Video pipeline , video crossing over to audio — and vice versa — is a trend that will only continue.
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