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Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

Cover image for Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic
Dara Jegede
The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video experienced the biggest bump in engagement and will be doubly impacted as the rebound to ‘in real life’ and pre-pandemic activities continues.
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