MIDiA Blog - Page 52

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The rediscovered power of time-seasoned brand equity

Tim Mulligan

4 Jun 2021

Warner Bros. Discovery

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery . This is a recognition that leveraging brand equity will be crucial...

min read

The productisation of music rights

Cover image for The productisation of music rights

Mark Mulligan

4 Jun 2021

music catalogues

music catalogue acquisitions

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending...

min read

The content versus culture conundrum

Cover image for The content versus culture conundrum

Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old...

min read

Why video streaming needs to stop fighting the last consumer war

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Tim Mulligan

28 May 2021

Silver Streamer

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their...

min read

Music and podcasts are competing for the same time

Cover image for Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was...

min read

Why we could see Epic Games gradually turn Fall Guys into free to play?

Cover image for Why we could see Epic Games gradually turn Fall Guys into free to play?

Karol Severin

28 May 2021

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid...

min read

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

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Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

min read

Hi-Res audio: It’s all about a maturing market

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Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is –...

min read

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Cover image for UGC vs. Premium: Is the video valuation bubble big enough to burst?

Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

min read

This time Amazon really does have Bond in its sights

Cover image for This time Amazon really does have Bond in its sights

Tim Mulligan

20 May 2021

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion,...

min read

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Cover image for Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Karol Severin

17 May 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone...

min read

The reign of the superstar is over

Cover image for The reign of the superstar is over

Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing...

min read

The rise of the silver streamer

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Tim Mulligan

11 May 2021

Silver Streamer

Video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and...

min read

Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Cover image for Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Karol Severin

10 May 2021

Epic Games embarked on the journey of attracting third-party developers a while ago , but it has now made a significant step towards building up a go-to marketplace and distribution centre for designers...

min read

Growth drivers – what comes after streaming

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Mark Mulligan

7 May 2021

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that...

min read

Beyond Consumption: A New Era for Entertainment

Cover image for Beyond Consumption: A New Era for Entertainment

Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent...

min read

Why Netflix is now the canary in the peak streaming coal mine

Cover image for Why Netflix is now the canary in the peak streaming coal mine

Tim Mulligan

5 May 2021

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s...

min read

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Cover image for Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Hanna Kahlert

4 May 2021

Media and Marketing

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some...

min read

Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Cover image for Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Srishti Das

30 Apr 2021

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the...

min read

How should we celebrate fame in today’s music business?

Cover image for How should we celebrate fame in today’s music business?

Keith Jopling

29 Apr 2021

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram...

min read

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